China News Online, September 9th (Zhou Zhuoao) In August, the wholesale sales of new energy passenger vehicles reached 304,000, a year-on-year increase of 202.3%, and exports showed explosive growth. The export of self-owned brands reached 90,000, a year-on-year increase of 106 %...In the August national passenger car market analysis published by the Passenger Association on the 8th, new energy passenger cars performed very well.

  According to the law of previous years, the retail sales in August will increase compared to July. However, in August, the retail sales of China's passenger car market was only 1.453 million, a decrease of 3.3% from the previous month. Abnormally depressed.

Except for the special factors of the 2008 Beijing Olympic Games due to the high in July, there has not been a month-on-month decline in the history of China's auto market in this century.

  According to the analysis of the Federation of Travel Services, the intensified outbreak in Malaysia led to the sudden cut-off of supply of individual types of chips in August, which severely frustrated the confidence of domestic manufacturers and channels, and dealers with ultra-low inventories had weak retail sales at the end of August.

The industry chain of leading companies with independent brands has strong resilience and can effectively resolve the pressure of chip shortages, turning unfavorable into favorable, and gaining a significant increase in new energy. Therefore, traditional car companies such as BYD, GAC Aian, and SAIC Passenger Cars all have a year-on-year high. Rapid growth.

  "China's new energy vehicles and traditional fuel vehicles have formed a strongly differentiating feature, which has realized the substitution effect on the fuel vehicle market and promoted the pace of the auto market's transformation to new energy." The automobile groups represented by GAC, as well as the new car-making forces represented by Weilai, Ideal, Xiaopeng, and Nezha, have all performed outstandingly. Leading auto companies have driven the high growth of the domestic new energy passenger vehicle market.

  In terms of penetration rate (referring to a comparison between current market demand and potential market demand), the domestic retail penetration rate of new energy vehicles in August reached 17.1%, and the penetration rate from January to August was 11.6%, compared with the penetration rate of 5.8% in 2020. The rate has increased significantly.

Among them, the penetration rate of new energy vehicles in independent brands is 35%, and the penetration rate of new energy vehicles in luxury cars is 10%.

  "The market penetration rate of over 10% is an important symbolic indicator of the industry." Cui Dongshu, secretary general of the Federation of Travel Services, pointed out that China's new energy vehicle market has entered the market-driven stage, forming a strong endogenous growth momentum.

The gratifying trend of the new energy vehicle market is expected to bring about an overall acceleration of the upstream and downstream development of the industrial chain.

  Facing the rapidly developing new energy vehicle market, Cui Dongshu speculated that the new energy sales will increase throughout the year. “It is estimated that the annual sales of passenger cars will reach 2.75 million, and the total sales of commercial vehicles will reach 3 million.”

  Although the market situation is improving, there are still many challenges and bottlenecks in the development of the new energy industry.

At the 17th China Automotive Industry Development (TEDA) International Forum held a few days ago, Lu Health, Director of the Industrial Development Department of the National Development and Reform Commission, pointed out that although the scale of China’s new energy vehicle market continues to expand, the alternative advantage has not yet been fully formed. The industrial foundation is relatively solid, but there are shortcomings in key links. Social attention continues to rise, but blind development is at risk.

  Lu Health believes that the current China's new energy automobile industry is accelerating the shift from policy-driven to market-driven. It is necessary to firm up the development direction, strengthen independent innovation, prevent safety risks, and ensure the high-quality development of new energy vehicles.

  In fact, high-quality development and differentiated competition are becoming the direction for Chinese car companies to develop their strengths.

At the German International Automobile and Smart Mobility Expo, which kicked off on September 7, Chinese companies such as Great Wall, Xiaopeng, and Leapfrog overcame the difficulties of the epidemic and made their debut at the expo. While deepening the Chinese market, Chinese car companies accelerated their Go out" pace.

  In an interview with a reporter from Chinanews.com, Zhang Xiang, an automotive industry analyst, said that after years of development, Chinese brands have a certain first-mover advantage in the field of new energy compared with traditional car companies such as Volkswagen, BMW, and Mercedes-Benz.

And China's new energy industry ecosystem is gradually established, whether it is upstream parts manufacturing or downstream vehicle production, Chinese companies can be seen.

  However, Zhang Xiang also pointed out that the export of China's new energy vehicles has not been smooth sailing. Problems such as low brand awareness, imperfect service channels, and poor localization adaptation still need to be solved by Chinese car companies.

(over)

Keywords: