"Gorgeous Pet Pie" Krypton-gold-style pet pets not only eat well, but also healthy and happy
Treat pets as family members and take them to experience life together.
Nowadays, families with pets often regard pets as family, friends, and children, beyond simple breeding relationships.
For these close partners, they are willing to devote more effort.
The trend of refined pet raising has followed, and the categories of pet consumption have become more abundant.
Nowadays, cats and dogs not only need to eat well, but also have health needs such as exercise and weight loss, and even social, accommodation, travel, entertainment and other happy demands.
Regarding pets as family members
Petting animals is the companion and dependence of human comfort and emotional satisfaction.
In the pet industry, there are more and more young pet owners. They not only love pets, they treat pets as comforting family and friends, but they also like to dress up their pets so that their pets can be as gorgeous as themselves. .
They call themselves "the splendid pet group."
Most of this group themselves are exquisite "pig boys/girls". Because of the pursuit of beauty, they pay great attention to the health and fashion of pets. They always maintain the high value and good image of pets. Pig pet".
After solving the problem of the reasonable proportion of pet food, the "Xuan Pet Group" turned its attention to the fields of beauty and diagnosis and treatment, so that the external image and internal mental health of pets can be well developed.
According to the "2021 China Pet Scientific Feeding Industry Research Report" released by iResearch, the "colorful pets" are mainly concentrated in first- and second-tier cities, with women aged between 18 and 35.
The survey data shows that this group of people has a bachelor degree, and their monthly household income is mostly between 15,000 and 30,000 yuan.
Married families with children accounted for the highest proportion of 43.5%, and singles accounted for 32%.
Among pet owners, 88% regard pets as important emotional bonds such as family, friends, and furry children.
At this time, pets serve the owner's spiritual needs more, and functional needs are obviously weakened, that is, pets no longer only serve as simple tools for nursing homes and gaining the owner's pleasure, but harmoniously share a happy living space with their owners.
In the distribution of pet owners’ motivations for keeping pets, companionship accounted for the highest proportion at 85%, followed by interest-enhancing, decompression, companionship, and passing time, etc., and only 6% for functional goals such as nursing homes .
31% of pet owners pay attention to scientifically raising pets, that is, pursuing their physical and mental health, while the proportion of Buddhist pet owners is only 1%.
It shows that pet owners are more projecting their own consumption ideas on pets.
It can be seen that in the stressful work and hard work, raising pets is a small evidence that young people love life, and "flower pets" is a hot topic they talk about.
Nowadays, whether online or offline, sharing “sweet pets” has become a social artifact that many young people take for granted in their daily lives.
Krypton-style pet pet economy has evolved into a "child economy"
Once the domestic pets have a good place to eat and drink, and have a place to sleep, they will have a good home.
Gradually, with the "Krypton-style pet raising" of the "flower pet", they have health needs such as exercise and weight loss, and even have social, accommodation, travel, entertainment and other happy demands.
Scientific feeding of pets is reflected in providing pets with nutrition, health, and warm care methods that meet their needs in terms of food and behavioral health to maintain normal physiological functions, promote growth and development, and improve their physical and mental health.
Experts believe that scientific pet feeding is showing a trend of consumption upgrades, from consumer self-made food, to professional chefs, to spending a lot of time and energy personally to select customized pet food and services.
Similar to the advanced needs of human Maslow, the demand for pets is also increasing, scientific feeding is becoming more and more refined, and the pet economy has gradually evolved into a "child economy".
Medical cosmetology is essential to "dress up pets" will become a boom
It is worth noting that the report shows that changes in the number of cats and dogs have led to a decrease and increase in consumption in the two categories respectively.
With the household environment, dog-raising policy, neighbor relationship and other factors forming certain restrictions on keeping pet dogs, the total increase in the number of pets in the future may come from cats.
In 2020, my country's pet snack market will exceed 30 billion yuan, occupying the second position in the pet food market.
The leading share of domestic brands such as Guaibao and Zhongpet is mainly due to the relatively low barriers to industry progress in the field of pet snacks, which has resulted in the current situation where there are a large number of manufacturers but low market concentration.
The proportion of pets' medical and beauty expenditures is obviously the largest in the pet service category, and the flow of beauty concerns is growing rapidly.
The economy of "dressing up pets" is rising rapidly, and service scenarios that further improve the appearance and vitality of pets, such as pet photography and pet training, will also rapidly increase.
Text/Reporter Chen Si