A fake hair dryer is 3,000 yuan and only a few hundred yuan. It is difficult to distinguish between genuine and fake Dyson based on the packaging and product appearance.

Why are Dyson products the hardest hit area for fakes?

　　The Dyson hair dryer, which is priced at more than 3,000 yuan at a store counter, can be bought online for only a few hundred yuan, while the cost is only 200 yuan.

In recent years, Dyson hair dryer has been sought after by many young people for its unique design and manufacturing process, and it has also become a good choice for gifts during festivals.

But it is precisely because of this that online "high imitations" have become a "new choice" for many people who are unwilling to spend a lot of money to buy Dyson products through formal channels, especially those who plan to give gifts, even knowing that they can buy them for a few hundred yuan. The "Dyson" of "Dyson" can't be the real one, but as long as you feel that it is "high imitation and lifelike", you will still buy it to give gifts, hoping to spend a small amount of money to do big things.

Profit driven

The authenticity of Dyson products sold in the market is difficult to distinguish

　　In recent years, Dyson's products that have been continuously sought after in the domestic market are mainly hair dryers, vacuum cleaners, bladeless fans and other products that are most popular. Its ingenious design concept and exquisite appearance are really refreshing.

　　A reporter from Beijing Youth Daily learned from Suning, JD.com and other platforms that Dyson currently has obvious brand advantages in the field of vacuum cleaners and hair dryers, especially in the forefront of sales.

According to the latest statistics from Aowei Cloud Network, Dyson's offline sales accounted for more than 36% in the vacuum cleaner-based clean home appliance market, more than double the second place, and ranked first in the industry.

　　A salesperson told a reporter from Beijing Youth Daily that Dyson’s products are mainly divided into two categories: one is young people who pursue fashion, they mainly buy for their own use; the other is the gift-giving crowd, which also includes group purchases and employee rewards from some units. Often choose this kind of goods, and in addition, customers like banks and airlines will also choose this kind of more fashionable and high-value goods.

　　In the pursuit of many loyal users, Dyson's products also have an outstanding feature that is "expensive."

A reporter from Beiqing Daily learned that, taking Dyson’s hair dryer as an example, its current official price is 3190 yuan.

In addition, Dyson has also developed peripheral products with hair dryers, such as hairdressing straighteners priced at 3690 yuan.

This price is basically about twice the price of similar products in the market.

Dyson's vacuum cleaners range in price from 2,990 to 5,290 yuan depending on the model, which is also significantly higher than similar products in the market.

Look at Dyson’s patented bladeless fans. The prices are all above 3,000 yuan. Since there is no comparison of similar products in the market, from the perspective of the category of electric fans, the market price of domestic brands is basically around 300 yuan to 500 yuan. There are rarely more than 2,000 yuan.

　　Some consumers said that it is impossible to distinguish between genuine and fake Dyson only by packaging and product appearance, and some may even take a while to discover the problem.

Some consumers who used counterfeit Dyson products did not immediately realize that they had encountered the fake products after experiencing the product malfunction, but thought that they were out of luck.

　　According to industry insiders, although it is difficult to estimate the proportion of counterfeit Dyson products in the market, there are not a few users who are using counterfeit Dyson products with super high profits. This appears from time to time in news reports. This can be seen in the reports on the case of counterfeit Dyson seized by the relevant departments.

Fake goods are rampant

A "big case of counterfeiting" caused by the sale of fakes

　　A reporter from the Beiqing Daily learned that the most recent Dyson fake case that has attracted more attention occurred in May this year.

At that time, after a large number of investigations, the police dispatched 150 police officers to six cities including Dongguan and Shenzhen, destroying a total of 2 counterfeiting dens and 5 counterfeiting dens.

The case was caused by a “Dyson” hair dryer purchased by a consumer at a very low price.

In March this year, Ms. Wang from Yancheng City, Jiangsu Province bought a "Dyson" hair dryer from the market for 460 yuan, but it didn't take long to find that it was not only windy enough, but also often heated and smoked, so she suspected it was a fake. Call the police.

After receiving the case, the police contacted the Dyson manufacturer and confirmed that Miss Wang had purchased a counterfeit product.

Through investigations, the police locked a criminal gang that made and sold counterfeit Dyson products across Guangdong and Hunan provinces. The gang was mainly concentrated in Guangzhou, Dongguan, and Huizhou in Guangdong Province, with a total of 6 densities.

At the end of April this year, when the police squatting in the three places collected the Internet at the same time, more than 5,000 counterfeit “Dyson” brand hair dryers were seized on the spot alone, as well as tens of thousands of spare parts. There are more than 70 people.

According to preliminary estimates, the value of the counterfeiting case is more than 20 million yuan.

　　The investigation by the police found that the criminal gang not only had a clear division of internal crimes, but also paid special attention to the printing of counterfeit "Dyson" trademarks on goods. There were 20 "silk screen" workers engaged in this work, and they were counted. The salary is the highest, reaching around 8,000 yuan per month.

They printed the counterfeit "Dyson" trademark on the counterfeit products by using a special trademark printing machine.

Moreover, the main criminal of the gang has a strong sense of prevention and deliberately arranges these "silk screen" workers in other places far away from the production line, and work separately from ordinary production and processing workers.

　　The cost of the “Dyson Hair Dryer” produced in this way is only about 200 yuan, and from the appearance it is enough to pretend to be a product of more than 3,000 yuan on the counter.

These fakes are sold on various platforms after the criminals have increased prices, attracting many consumers who love cheap.

　　In addition, in July last year, a court in Shanghai also tried the case of producing and selling counterfeit Dyson hair dryers, involving more than 19,000 counterfeit products, with a sales amount of more than 13.5 million yuan.

In fact, Dyson’s fake products have been around for a long time. In addition to directly smashed fake dens, counterfeit Dyson products have also appeared in the import and export links.

A reporter from the Beijing Youth Daily learned that the customs intercepted counterfeit Dyson products and even included them in the 2014 typical cases of China’s customs protection of intellectual property rights.

　　According to the information reported at the time, in July 2013, Qingdao Customs received a report from Dyson Company that it discovered that Weihai Haixin Import and Export Co., Ltd. was about to export leafless fans in Weihai that infringed its patent rights and requested the customs to take protective measures.

Qingdao Customs immediately issued instructions to Weihai Customs. Weihai Customs carried out deployment and control according to the container number provided by the patentee. When the customs opened the container and inspected it, it was found that the container was loaded with ordinary daily necessities, and finally found hidden in the middle of the container. There are 504 bladeless fans in the product.

After comparison with the patentee, it was determined that the batch of leafless fans was the infringing product reported by Dyson.

　　And just last month, Weihai Customs also announced the seizure of 46 counterfeit Dyson hair dryers in the delivery channel.

To prevent dew

Fake goods dens actually built their own after-sales system

　　A reporter from the Beiqing Daily learned that most consumers who use Dyson products fail, often enjoy the required after-sales service links when they are genuine, and find that their "Dyson" is a counterfeit product.

In this regard, some people in the industry told the Beijing Youth Daily that it is precisely because of this that some counterfeit Dyson products even have their own after-sales service system to prevent fraudulent behavior from showing up in the future.

　　It is understood that in the large cross-provincial counterfeiting case cracked by the Yancheng police in May this year, counterfeit Dyson products have their own after-sales service system-because the quality of the products produced by the counterfeit dens is not good enough, the product repair rate is as high as 40%. Outlets often receive complaints from buyers.

In order to prevent the fraud from being discovered, the counterfeiter specially hires someone to collect the fake Dyson hair dryer that needs to be repaired, and then send it to the designated place for repair in the form of express delivery, forming a counterfeit after-sales service chain.

Related

Dyson: Currently unable to provide authenticity verification services

　　In response to some consumers' doubts about the authenticity of Dyson products, a reporter from Beijing Youth Daily contacted Dyson's customer service staff on September 6.

Dyson's official customer service stated that it is currently unable to provide consumers with authentication services for product authenticity.

Regarding how to avoid buying fakes, Dyson only gave one way: to buy Dyson products in Dyson authorized stores and outlets.

　　Dyson’s official customer service said that in order to avoid buying counterfeit products, consumers are advised to purchase Dyson products at Dyson’s authorized stores and outlets to ensure that they are all Dyson’s official authentic products.

Regarding the question of whether Dyson products purchased in authorized stores and outlets can still be authenticated offline, the customer service said that as long as the products purchased in these channels must be authentic, consumers can use it with confidence, usually not providing offline Appraisal, but if there are special circumstances, you can discuss with customer service to resolve.

　　For products purchased through non-Dyson official channels, Dyson cannot provide authenticity verification services, and product registration cannot determine the authenticity.

According to a reporter from the Beiqing Daily, Dyson can provide free membership registration services for users who purchase products. After registering as a member, they can register the machine through "Product Registration".

But according to Dyson, even if the machine is registered, the authenticity of the product cannot be guaranteed.

This means that only the person who purchased the product can know whether a Dyson product was purchased from an official channel, and other people, such as users who received a gift of Dyson products, do not know if they have not obtained the product sales certificate at the same time. When the product is purchased through the channels, it is basically impossible to know the authenticity of the product.

　　In this regard, Dyson said that if consumers have questions about whether the purchased goods are authorized by Dyson, they can only be resolved by inquiring about the source of the product and the corresponding authorization documents and other vouchers from the seller.

If the seller is still unable to resolve the consumer’s question, he can only further complain to the seller’s e-commerce platform or the local market supervision department.

Dyson said that in the process of handling the case by the relevant e-commerce platform or market supervision department, Dyson will provide assistance in accordance with the law and cooperate with the e-commerce platform or supervision department to take action against the seller.

　　This group of articles / reporter Zhang Qin co-ordinated / Yu Meiying