Whether it is a night market or a large-scale commercial complex, a certain quality and innovation are needed to impress consumers.
Because people have long since gotten rid of pure consumption, eating, drinking and having fun, they have more diversified needs.
In Ningbo, consumers have many higher-quality and more personalized night-time consumption scenes.
At night, sunset clouds enveloped Fuye Street in Zhenhai District, Ningbo, and the "gypsophila" dressed up on the trees on both sides of the street lit up, igniting the prosperous night economy.
The 1,000-meter-long open block integrates shopping, dining, leisure, and business functions. The biggest highlight is the dozens of large and small shops in the layout, including catering shops that cater to all taste buds, snacks, fast food, and brands. Catering, etc.
"Eat whatever you want on Fuye Street, tofu Xiaolong, Cangqiao noodle knot, seafood claypot rice..." Li Yi, who lives in the nearby Jinxiu Jiangnan Community, is a frequent visitor on Fuye Street.
He said that the night market on Fu Ye Street really has everything you need.
Since last year, Ningbo Zhenhai District has invested 20 million yuan in the renovation and upgrading of the characteristic blocks of Fuye Street, completing the pink non-motorized vehicle lanes, the "Dream Back to Camel" theme landscape wall, the "Fuye Street Little Fortune" night view lights, Featured landscapes such as stepping on a light piano.
Nowadays, Fuye Street under the curtain of night has become the theme street of "Fuye Life is a little fortunate, camel street big IP", an Internet celebrity street for convenient and happy life, and a demonstration street for civilized model street construction.
Internet celebrity night market is very popular
In Yinzhou Park, Ningbo, Yinzhou Night 2.0 version once again met with Ningbo citizens.
More than 100 independent brands of food and beauty, set against the white tents and warm-toned lights, turn the lawn of Yinzhou Park into a jubilant "sea".
"Post-95" girl Liu Xiao works in a foreign trade company in Water Street.
When "Yinzhou Night" was launched last year, she and her colleague Aqi were "die loyal fans" who must participate every weekend.
Today, the 2.0 version is back, and the two of them have become the first batch of experiencers.
In Liu Xiao's view, visiting the night market in summer seems to be a kind of ritual-like existence.
The biggest surprise for her this year's Yinzhou Night was that she not only improved her appearance, but also made it easier to go shopping.
"It feels like a day is not enough to play, I just posted Jiugongge in the circle of friends, and I have successfully organized a group, and I will come back tomorrow."
The bank of the Yongjiang River, which is less than 10 kilometers away from Yinzhou Park, is another punch-in place that has been reborn because of the "night market": the fishing boat factory lane.
As night fell, there began to lively.
With the help of social software such as Douyin, Video Account, and Xiaohongshu, although it has not been open for a long time, this characteristic commercial street with a "wenheyou" temperament has become the most popular night market destination in Ningbo recently. One of the places.
In fact, not only Yinzhou Night and Fishing Boat Factory Lanes, Dongyu Night Market in the downtown area, Dongqian Lake Night Market Night Market and Cicheng Night Market in the suburbs, and even the farther Ninghai Ximen Night Market have all become Ningbo people’s nighttime celebrity check-in sites. It has also become the "vanguard" of the night economy.
Intensive opening of commercial complexes
People in Ningbo who like to go shopping have found that there are more and more commercial complexes in Ningbo today. According to incomplete statistics, nearly 20 commercial complexes have opened in Ningbo this year, adding 1.3 million square meters of commercial area.
The intensive opening of commercial projects has not only changed the traditional layout of Ningbo's commerce, but also provided consumers with more options for nightlife.
At night, the Hankyu Department Store on Haiyan North Road lit up its highly recognizable building with neon lights.
With the advent of the summer vacation, Hankyu has introduced teamLab Future Amusement Park, Digital Heat Festival, Hankyu Must-eat List, Okinawa Products Exhibition, etc. around parent-child families and young customers, attracting more consumers to Hankyu at night. It quickly drove night-time catering consumption and entertainment experience such as cinemas and gymnasiums.
Driven by the rise of new consumer power and the continuous development of night economic activities in Ningbo’s main business districts, Ningbo’s night economy has shown a good trend and atmosphere. The night economy and consumption atmosphere of the Eastern New City has become more and more vibrant, and more consumer groups pursuing fashion and trends Influx.
Similarly, Ningbo Vientiane City, which lit up at the "New Sanjiangkou" more than a month ago, also attracted many customers to check in at night.
In addition to shopping, the 3,000-square-meter roof garden with lawns, fountains and Ferris wheel unique to the commercial complex has also become a popular place for citizens to cool off and cool off.
Ma Rui, deputy director of operations at Vientiane City, told reporters that from the traffic data, the passenger flow around 17:00 every weekday at least doubles, and on weekends, the passenger flow after 17:00 can even increase several times compared with the daytime.
If shopping in the mall is an "old-fashioned" way to kill the night time, how should the commercial body exert its strength in the present day when there are more diverse night-time consumer choices?
Ma Rui said that in fact, he had already planned for this at the beginning of the plan.
“For example, we will take advantage of the large space of our roof garden to gradually improve the cooling hardware. We will also extend the operation time of commercial entities to the early morning through catering and bars and other formats to enrich consumers’ night-time consumption scenes. In short, despite competition Fierce, but we still have our own unique advantages."
Multi-business layout night economy
Last year, Ningbo formally issued the "Night Economic Implementation Plan", covering five business districts: Tianyi, Old Bund, Nantang Old Street, Eastern New City, and Southern New City, respectively, focusing on dynamic diversity, international style, famous city style, modern fashion, and business leisure. And other themes, to create a night-time economic landmark business district with strong business formats and a significant innovation leading role.
Compared with the single commercial entity in the past, bookstores, sports venues, and scenic spots have also begun to join the scope of Ningbo's night economy, which has led to more and more night-time consumer places in Ningbo.
For example, since the beginning of last year, Jiangbei District has initiated the establishment of night economic pilot projects.
The "Never-night Old Bund" night economic landmark, Cicheng Guochao Cultural and Creative Historic District, and Pastoral Scenery Master Village are listed as the night coordinates of the key construction of Zhejiang-level night economic pilot cities.
According to the relevant person in charge of the Jiangbei District Bureau of Commerce, the Jiangbei Night Economic Map now covers five major night economic formats: night shopping, night food, night travel, night training, and night appreciation, which also illuminates the new gameplay of Jiangbei's "night" state.
In the next step, we will continue to increase the cultivation of market entities, focusing on building three major night economic landmark construction and night economic key projects.
In addition to expanding new space for consumers, the transportation facilities provided for the night economy also demonstrate the city's determination to fight the "night battle".
According to the statistics of Ningbo Public Transport Group, after many adjustments, the total number of night bus lines operating after 21 o'clock in the main commercial districts of Ningbo has reached 72.
At the same time, the public transportation group is further increasing the coverage of the business circle network, major communities in the central city, and main passenger corridors, with more than 52 departure lines after 22:00.
Coupled with the assistance of shared transportation such as taxis, online ride-hailing, shared bicycles, shared motorcycles, etc., citizens can enjoy themselves until they close the shop with peace of mind.
Change and development also stem from the growth of consumers.
"Today's people in Ningbo, especially young people, have a very broad vision. To put it bluntly, they have been'eat and have seen'. Therefore, ordinary business models have been difficult to stimulate them." Ma Rui told reporters that in Ningbo, no matter it is at night The market is still a large-scale commercial complex, and it needs a certain quality and innovation to impress consumers.
"From the point of view of night economy, people have long since got rid of pure consumption and have more diversified needs. Only by aligning the needs of the audience can we see more high-quality and personalized night economy venues in the future. Appears." (Economic Daily-China Economic Net reporter Yu Jindong, correspondent Li Li)