The most important "Golden Nine, Silver and Ten" golden monthly marketing schedule in the real estate market has opened. Developers in Guangzhou are full of horsepower and enthusiasm for launching goods is high.
A reporter from the Yangcheng Evening News learned that there were more than 40 real estate projects in Guangzhou during the period, and 16 of them were brand new.
Compared with the same period of previous years, the volume of new goods this year will not be too far apart, but the environment in which they are located is already very different.
A few days ago, the "14th Five-Year Plan" for housing in Guangzhou was released, setting the goal of stabilizing land prices, housing prices, and stabilizing expectations; at the same time, with the release of reference prices for second-hand housing transactions on August 31, Guangzhou adjusted Continue to increase.
Under the special market background, the property market in Guangzhou "Golden Nine and Silver Ten" also has special features.
Aspect 1: Newly approved pre-sales hit a new high this year
Under the constant regulation and control of the market environment, the new pre-sale volume of first-hand housing in August this year has reached its highest peak since the beginning of this year, becoming a major highlight of the market.
According to statistics from the Research and Development Department of Guangzhou Central Plains, Guangzhou's newly approved pre-sale volume reached 1,133,900 square meters and 11,367 units in August, which is a new high this year.
Such a high pre-sale volume is not only related to the progress of each project, but also related to the guidance price of first-hand housing implemented in Guangzhou.
In order to avoid multiple applications for pre-sale permits leading to lower real estate prices, some developers simply apply for large quantities of pre-sale products at one time.
The reporter checked the pre-sale certificate of Sunshine Family and found that Zengcheng’s Longwan No. 1 and Vanke Jinmao Metropolis Four Seasons have all been approved for sale at more than 1,000 units at one time; in addition, Guangzhou Asian Games City, Pinxiu Star Map, and Poly Jinxiu Mansion and other disks also applied for about 500 sets of new products in one go.
Most of the above-mentioned pre-sale volume in August will be launched on the market in September.
In addition, the new disks that began to debut at the end of August are also expected to be eligible for pre-sales from September to October.
According to statistics from professional organizations such as China Land Bank and Centaline Property, 16 new projects are expected to be unveiled in September, distributed in Haizhu, Liwan, Baiyun, Huangpu, Nansha and Zengcheng.
Aspect 2 The hottest marketing season has the strictest guide price
In early September, in a new marketing center in the central area, a viewer asked the sales staff how much the new products would sell.
The salesperson said that only after applying for a pre-sale certificate can the price be known. “We also have a price guide policy in our district.”
Not only in this area, but first-hand buildings in other areas of Guangzhou also have guiding price policies.
Starting from April 3 this year, Guangzhou “comprehensively strengthened the management of the price record of commercial housing, continued to implement price guidance on the pre-sale price of new commercial housing and the sales price of existing homes. Signed and filed for the transaction network".
Subsequently, Huangpu, Haizhu and other districts implemented them one after another, and added a notice stating that all real estate companies must not impose price increases in disguised form by restrictive methods such as bundling or “dual contracts”.
Regarding the guiding price policy, different real estates have different response methods.
For example, some projects in Nansha have the fastest response, and the sale of "Buy it Now" units quickly stimulated transactions; while some projects have implemented the guidance price, but the delivery standard has been reduced.
Some new properties with high land prices are more "nervous" to the guide price. As early as July, when the exhibition hall of the real estate was opened, a new property marketing officer in the central area frankly said to reporters that he was worried about the guide price.
The current price of this plate is about 100,000 yuan per square meter.
But for such a public price, the industry believes that it is unlikely to pass the approval.
Therefore, there will be more possibilities and topics regarding the pricing of new properties in the "Golden Nine, Silver and Ten" periods, and they will also determine the sales of real estate.
Aspect 3 The successive introduction of control policies is expected to change market expectations
On August 31, the Guangzhou Municipal Bureau of Housing and Urban-Rural Development issued a notice on the establishment of a reference price release mechanism for second-hand housing transactions, and simultaneously announced the reference prices of the first 96 second-hand housing communities.
The reporter found that the guide price of many second-hand housing communities is 60% to 80% of the average transaction price in the first half of this year, but it is relatively close to the respective transaction price in 2020.
Prior to this, Guangzhou issued the "Fourteenth Five-Year Plan for Housing Development in Guangzhou". The "Plan" shows that the first of the most important tasks during the "14th Five-Year Plan" period is to stabilize the market.
In order to stabilize the market, Guangzhou has been carrying out the regulation of the property market.
In terms of stabilizing land prices, Guangzhou will carry out the second round of centralized land supply at the end of September, which will strictly limit high-priced land, and the transaction premium rate will be controlled within 15%; in terms of stabilizing house prices, guidance has been issued for first-hand and second-hand houses. Price and transaction reference price, and the tightening of bank credit may also reduce market transaction demand.
In addition, in addition to regulating the commercial housing market, the government has formulated detailed plans in the area of affordable housing to meet the housing needs of the people.
The successive introduction of control measures are expected to change the expectations of buyers and sellers.
Whether merchants will ship as soon as possible and withdraw funds or use static brakes, whether buyers will buy houses or wait and see with coins will be reflected in the "Golden Nine, Silver and Ten" schedules.
Yangcheng Evening News reporter Chen Yuxia