Retail officials expect sales to rise today and tomorrow

The final discounts for “Dubai Summer Surprises” raise the turnout rates for shopping centers

• Large discounts rates are motivating factors to purchase.

  Cinematography: Mostafa Qassemi

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Yesterday, several shopping centers in Dubai witnessed a large turnout of shoppers, to take advantage of the start of the final discount offers from the "Dubai Summer Surprises" organized by the Dubai Festivals and Retail Corporation, and it will last for three days, until tomorrow, Saturday, the fourth of September, with downloads of up to 90% in some of them.

Officials in shopping centers and retail stores confirmed to "Emirates Today" that the beginning of the discounts yesterday witnessed a great demand for purchases from clothing, footwear and electronics stores, expecting a high turnout today, Friday and tomorrow, Saturday.

motivating factors

Consumer Hussein Hammad said that he and his family preferred to buy the school season’s supplies during the period of discount offers, especially with regard to shoes, laptops and tablets, pointing out that the percentages of large discounts, most of which ranged between 50 and 90%, are the motivating factors for purchase.

In turn, the consumer, Mohamed Nasr, said that the good choice of the timing of launching the discount offers, and its coincidence with the receipt of salaries, and the beginning of the school year, is one of the important factors that raised the benefits of shopping during the discount period, and in a way that helps families buy their supplies, whether related to the new school year or the needs of family.

As for the consumer, Enas Hassan, stated that she took advantage of discount offers to buy ready-made clothes and shoes for her family members, to take advantage of the large discounts offered through the final offers of “Dubai Summer Surprises”, which reached their limits in a large number of stores, ranging between 70 and 90%.

Big Downloads

In addition, Majid Saif Al Ghurair, Chairman of the Board of Directors of the Dubai Shopping Centers Group, Chairman of the “Reef Mall” and “Burjuman” centers, said that the final discount offers from “Dubai Summer Surprises” contributed significantly to reviving the turnout rates and large percentages of shopping centers. In Dubai, supported by the large sale rates, which reached 90% in a large number of stores.

He added that the high demand for shopping centers was also supported by the factor of high confidence among consumers in the precautionary safety measures applied in shopping centers, which is witnessing an expanded commitment to implementation, while raising safety measures and precautionary measures in greater proportions during discount offers.

Al Ghurair expected sales to grow at greater rates today and tomorrow, according to the initial indications of the demand for offers.

positive turnout

For her part, Nisreen Boustany, Director of Public Relations and Corporate Communications at Mercato and Town Center Jumeirah, said that shopping centers witnessed with the beginning of the final discount offers from “Dubai Summer Surprises”, a momentum in the turnout, which was positively reflected on retail stores. restaurants, and entertainment areas within shopping malls.

She added that the largest demand was concentrated in ready-made clothes, shoes and electronic devices stores, due to keeping pace with the discount offers for the start of the new school season.

In the same context, the sales official in one of the chains of ready-to-wear stores in Dubai, Muhammad Hassan, stated that the first day of the final sale offers witnessed great turnout rates from shoppers, especially with regard to children’s clothing, followed by women’s clothing in demand, expecting the turnout to increase. In greater proportions during today, Friday, and tomorrow, Saturday, as they are days off

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