Lease office equipment such as laptops, projectors, printers, etc.——
Why does "renting instead of sourcing" attract SMEs?
Our reporter Xu Peiyu
"People's Daily Overseas Edition" (11th Edition September 01, 2021)
Notebooks, desktops, projectors, printers... These office equipment are essential hardware for running an enterprise. However, the high procurement costs often burden many small and medium-sized enterprises.
How to reduce operating costs?
"Leasing on behalf of procurement" has become a new choice for small and medium-sized enterprises in recent years.
The "Small and Medium-sized Enterprise Digital Procurement Report" released by the Jingdong Big Data Research Institute in conjunction with Jingdong Enterprise recently showed that in the second quarter of this year, the growth rate of rental users of small and medium-sized enterprises purchased by Jingdong Enterprise increased by more than 170% month-on-month.
Among them, information equipment such as notebook computers is the most popular category of rental equipment.
Why did "renting instead of purchasing" rise?
How will it help the development of SMEs?
Flexible leasing to meet the diverse needs of enterprises
——The variety is rich and the price is right. It can be long-term rented to meet the fixed demand, but also short-term rented to meet the flexible demand
Since last year, New Newton, which is mainly engaged in the export of forklift trucks, began to lease office equipment.
New Newton’s general manager Qiu Yibo told our reporter that the company’s desktop computers, printers, and projectors are all rented.
He calculated an account for the reporter: It takes about 6000-7000 yuan to buy a desktop computer. If the occupied funds are converted into loan interest, you can buy at least 2 more computers in a year.
It only costs 400 yuan a month to rent a desktop computer.
"Young people like computers that run faster, so we replace office equipment every six months, which further reduces the company's equipment maintenance costs. Taken together, the cost of one-time purchase far exceeds the cost of leasing." Qiu Yibo said.
Office equipment "renting instead of purchasing" is being welcomed by more and more enterprises, especially small and medium-sized enterprises and start-ups.
The "Small and Medium Enterprise Digital Procurement Report" shows that information equipment such as laptops is the most popular category of rental equipment.
On the official website of Xiaoxiong U Renting Office, which is mainly engaged in office equipment leasing, the reporter saw a variety of office equipment such as notebooks, desktops, all-in-ones, projectors, printers, etc. The rent ranges from a few hundred yuan to tens of thousands of yuan per month.
Hu Zuoxiong, the founder of Xiaoxiong U Rental, said that the most popular SMEs on the Xiaoxi U Rental platform are computers, commercial copiers and other office equipment. In recent years, the demand for mobile phone rental has also been very strong.
The advantage of leasing is also reflected in its flexibility.
Currently, office equipment leases are generally divided into short-term leases and long-term leases.
Long-term lease meets fixed needs, and short-term lease meets flexibility needs. One unit rents, one day rents, and rents return at any time, which can closely meet the diversified business needs of enterprises.
On the official website of Xiaoxiong U Rental, a Dell Chengming 3991 desktop computer can be rented at 318 yuan per month, and the rent can be withdrawn at any time after the expiration of 12 months. If the rent is less than 12 months, a service fee will be charged; the rental period exceeds 12 months. , Less than 36 months, the monthly rent changed from 318 yuan to 188 yuan.
"Asset-light operations are very beneficial to companies because the flow of funds is very important. Doing a business is just like living a life. It is necessary to plan carefully, do not spend as much as possible, and plan carefully for what should be spent. The asset operation model can help companies reduce operating costs and increase capital flows. Since this year, thanks to asset-light operations, our company's sales have been growing." Qiu Yibo said.
Release resources and realize light asset transformation
——Internet technology, software information, education and training, new economy and other industries have the strongest demand for "renting instead of sourcing"
Under the guidance of the national "double innovation" policy, Chinese market players have added more than 10 million new players annually in recent years, and most of them are small, medium and micro enterprises.
According to data released by the Central Bank, in the first half of this year, there were 4.322 million new market entities that opened accounts, an average of 24,000 per day.
New market players, mainly small and medium-sized enterprises, maintained a relatively rapid growth rate.
Small and medium-sized enterprises are often at a disadvantage in controlling prices in the procurement process due to factors such as small scale, cash flow pressure, and small purchase volume.
Among the more than 30,000 companies that Cubs U Rent has served, more than 90% are small and medium-sized enterprises.
Among them, enterprises in the Internet technology, software information, education and training, and new economy industries are more accepting of asset-light office concepts and have rigid demands. They have the highest acceptance and demand for "renting instead of sourcing".
Why these areas?
According to Hu Zuoxiong's analysis, on the one hand, because of the special nature of the industry, these types of companies have a higher degree of digitalization, and the configuration requirements for office equipment such as computers are higher than other industries.
On the other hand, these types of companies have high labor costs. Under the impact of the epidemic and greater operational pressure, these companies need to strictly control labor costs while increasing per capita efficiency and output value to overcome difficulties.
According to the analysis of the report released by JD.com, "renting instead of sourcing" can also help companies focus their resources on more important aspects such as product research and development or market expansion, and realize light asset transformation.
Specifically, first, it can reduce the one-time investment of huge amounts of funds for enterprises, ease the pressure on cash flow, and ensure the strategic needs of core business.
Second, a complete leasing operation plan can be tailored according to the actual situation of the company. The company does not need to consider the selection of suppliers, equipment brands, models, parameter selection and other issues, which can save a lot of labor costs.
The third is to reduce the vacant office equipment of the enterprise while flexibly meeting the increase or decrease demand caused by the movement of personnel through leasing.
Fourth, the monthly expenditure of office equipment can be set according to the level of employees and the differences in work types, so as to reduce the sunk cost of idle corporate assets.
The fifth is to reduce the enterprise's demand for warehouses and operation and maintenance personnel, and release a large amount of human and material resources.
With the gradual expansion of the scale of small and medium-sized enterprises, conforming to the development trend of the digital economy and realizing digital transformation have become the inevitable choice for the sustainable development of the current small and medium-sized enterprises.
In 2019, the number of new customers of Xiong U Rental increased by 109.39% year-on-year, the number of equipment on lease increased by 106.93%, the service revenue increased by more than 400%, the number of management equipment increased by more than 150%, and the recycling business revenue increased by 328.57%.
In 2020, Xiaoxiong U Rent's total revenue will exceed 200% year-on-year, and the average number of customer orders will increase by more than 40%.
"Leasing instead of purchasing" has become an important support for the sustainable development of SMEs.
Cultivate the market and further improve the model
——The penetration rate of China's relevant market is currently 4.9%, and the development prospects of "renting instead of sourcing" are broad
Small and medium-sized enterprises are an important force to promote the high-quality development of China's economy, and they are also the main force in the adjustment of industrial structure and digital transformation.
At the same time, SMEs often encounter difficulties in financing and expensive financing during the development process.
Although "renting instead of sourcing" can effectively reduce the burden on enterprises in terms of office equipment, the market penetration rate is not high.
According to a survey conducted by Beijing DXN Consulting Co., Ltd., European IT listed companies use equipment leasing to account for 62.15% of the scale, US office equipment leasing accounted for 58.74%, and China’s office equipment leasing market penetration rate is only 4.9%.
In the future, how can the "renting on behalf of sourcing" model better serve small and medium-sized enterprises?
Increase market cultivation efforts.
Hu Zuoxiong said: “At present, many small and medium-sized enterprises are willing to accept leasing methods, but there are still many traditional enterprises that are waiting and watching. In the future, they need to further strengthen market cultivation. In view of the actual development of the industry, Xiong U Rent will take various measures to boost The industry develops to provide more customers with richer services." For example, digitization and smart office are the future development directions of enterprises in various fields. Xiaoxiong U Rent will continue to make efforts in this area and provide enterprise customers with free digital tools through system algorithms. .
Enterprise customers only need to enter the required position and price range, and the system will automatically generate multiple sets of solutions for the customer to meet the requirements of the position, reducing the time for users to choose, and helping enterprise customers to achieve digital transformation.
Open up the entire life cycle of office assets.
In addition to leasing, recycling and asset management should also be incorporated into the "renting instead of sourcing" model.
At present, on JD’s corporate purchasing platform, whether it is desktop computers, printers and other office equipment, or air conditioners, drinking fountains and other electrical appliances, it can be leased and used as well as asset recovery, effectively helping companies to revitalize idle assets and achieve high efficiency throughout the life cycle of office assets. manage.
"Currently, the available office equipment models are not rich enough. If you can choose the configuration yourself, it would be better." In Qiu Yibo's view, there are still relatively few companies engaged in office equipment leasing. With the development of the industry in the future, their demands may be Will be solved.