China News Service, Beijing, September 1st (Xu Jing Duyan) The 2021 China International Trade in Services (hereinafter referred to as the "Service Trade Fair") cultural and tourism service topic will be held in Beijing Shougang Park from September 3rd to 7th. It is estimated that there will be 114 cultural experience activities.

At the Beijing·City Sub-center Special Exhibition, the wonderful experience of Universal Resort will be fully displayed.

"Mysterious guests" such as Kung Fu Panda and Minion will also come to the scene in advance to interact with the audience.

　　The above was learned by the reporter at the 2021 China International Trade in Services Fair’s cultural and tourism service special media briefing.

Highlight the new momentum of the cultural tourism industry

　　According to reports, the offline exhibitions of cultural and tourism services are located in Halls 1, 2, and 3 of Shougang Park, covering an area of ​​22,400 square meters, which is the largest exhibition area among the 8 thematic exhibitions of the current service trade fair.

　　The exhibition area includes four themed exhibition areas of "New Cultural Momentum", "New Quality of Cultural Tourism", "Experiencing New Fashion" and "Consumption in Action", with a total of 8 units and 27 topics.

Focusing on the theme of "Technology Empowers New Cultural Tourism, Creativity Leads New Life", new products, new technologies, new services and new formats of cultural trade will be showcased through exhibitions, forums, and promotion transactions.

At the same time, a cloud exhibition hall will be opened to provide online exhibitors with digital and intelligent services such as 3D booths, live broadcast rooms, and product lists.

　　In the cultural tourism new quality exhibition area, "Wangsanshan, Five Gardens, Science and Technology Innovation Development", "Cultural Show, Beijing West Rejuvenation New Landmark", "Great Wall Linking the World Ice and Snow Helping New Cultural Tourism" and other Beijing cultural theme exhibitions with different characteristics will be presented in a concentrated manner Beijing's profound and long cultural heritage.

By then, through digital means such as AR, VR, interactive projection, air imaging, and restoration animation, the ancient capital's grand scene will be reflected in the same time and space as the new era of Beijing’s Internet celebrity check-in locations and trendy new landmarks. The immersive interaction of the vigorous and vigorous phenomena will also be brought to life. Give the audience a unique viewing experience.

More than a thousand companies show new atmosphere

　　As of August 28, reservations for special cultural and tourism service booths have been completed. The total number of exhibiting companies and institutions has exceeded 1,100, including nearly 600 offline exhibitors, more than 60 international institutions and companies, and nearly 100 top 500 companies. Leading enterprises in the industry have decided to participate in the exhibition, which is the topic with the largest number of exhibitors and institutions among the eight topics of the Service Trade Fair.

　　The exhibitors of the special exhibition are large in scale and high in quality, including national cultural leaders such as Hualu Group, Star Times, Perfect World, and Handy Technology, as well as cultural digitization fields such as Bytedance, Leyard, and Shijian Technology." "Unicorn" companies, aviation, tourism and other overseas travel service agencies are also actively presenting and recommending them through online platforms.

　　In addition, the cultural tourism service topic will also hold 114 colorful cultural experience activities online and offline, from the mysterious guest visits of the Universal Resort on the "Sub-center Theme Day" to the fashion catwalk show; from the cultural relics and art sharing sessions to Activities such as the "Digital Cultural Ecosphere Experience Day" will delight the audience.

Focus on the new trend of the cultural and tourism industry

　　During the Service Trade Fair, two key forums will be held on the topic of cultural tourism services, "China Cultural Industry Development Summit Forum", "2021 World Tourism City Federation Beijing Fragrant Mountain Tourism Summit and 2021 World Tourism Cooperation and Development Conference", and the "Eighth Beijing The city’s cultural integration development project cooperation promotion conference, “The 10th China Cultural Finance Innovation Conference”, and “The 15th International Forum on the Development of Animation and Game Industry” are three industry forums.

At that time, relevant cultural and tourism institutions and outstanding enterprises will jointly study and explore new trends in the cultural and tourism industry.

　　At the same time, many cultural and creative boutiques will also make their debut at this service trade fair.

The "Awakening Age" IP-licensed cultural and creative products will be launched; the cultural and creative products of the Chinese Communist Party History Exhibition Hall will also be unveiled outside the Party History Museum for the first time; the "Yi-style life" series of cultural and creative products and "park gifts" created by the Summer Palace around quality life "East of the Forbidden City" and many other Beijing-style cultural and creative products will also appear.

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