Executing Officials: Mistakes are possible, but they are not intended
Outlets offer two prices for the commodity.. Consumers demand the right of the “lowest price”
The arrival of large quantities of new merchandise and offering offers are factors that are wrong in the price.
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Selling outlets: Mistakes are possible, but they are not intended.
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Consumers said that outlets set two prices for some goods, whether on the shelves or on price signs, demanding the consumer’s right to buy the commodity at the lower price if there are two prices on it, given that setting two prices for one commodity is a mistake that the outlets are responsible for, not the consumer.
They added to "Emirates Today" that they noticed in some retail outlets a new commercial practice of placing two prices for the commodity on the same banner, or two different prices for the same commodity, one on the "offer" and the other on the "shelf", considering this to mislead the consumer.
In turn, two sales executives said that errors are possible, but they are unintended, and are mostly due to the inexperience of some employees, pointing out that this can happen specifically when large quantities of new goods arrive, or when offers are offered on a large number of goods at the same time.
Consumer Feedback
In detail, the consumer, Eman Ahmed, said that she noticed that the outlet put two prices on one commodity during a price offer.
She explained that the outlet offered a discount on a refrigerator brand from 1050 dirhams to 750 dirhams, which encouraged her to make a purchase. At 26.6%, and when she asked the seller, he told her that the correct price was 950 dirhams, without providing an explanation for the fact that there were two prices for the item.
It demanded the right of the consumer to buy the commodity at the lowest offered price, as a mistake that the seller bears the responsibility of, in addition to tightening control, to put an end to what it called practices aimed at misleading consumers and achieving greater profit.
Consumer Laith Murad agreed that there was what he called “misleading” against the consumer, saying that the outlet had put two prices on the price tag for a package of plastic bags for garbage.
He explained that the first price, which is 22 dirhams, was written in Arabic, while the second price was written at 32 dirhams on the other half of the same price card, in English, with a difference of 45%, noting that the price of bags at the checkout box was 32 dirhams.
Murad considered these practices an attempt to attract the consumer, and to mislead the outlet for which he is responsible, demanding the consumer's right to the lowest price in this case.
As for the consumer, Amal Suleiman, she mentioned to «Emirates Today» that the outlet set two prices for a package of dried milk, the first listed on the same package, which is 28 dirhams, and the other on the sale shelf, which is 35 dirhams, with a difference of 25% between the two prices, expressing surprise at that, being The first time you notice this trading behaviour.
Soliman wondered how this would happen, and which is the correct price the consumer should pay.
It agreed on the consumer's right to pay the lower price, being the fault of the outlet.
unintended errors
In addition, an official in a large outlet, Idris Ibrahim, said that errors of this kind are mostly due to inefficiency, or inexperience of employees in outlets, pointing out that the quality of these errors are incoming and unintended and can occur when large quantities of goods arrive. New products, or when offers are made on a large number of goods at the same time.
An official at another outlet, Rajiv Tamara, agreed that such errors were unintentional.
He said, "There are offers that are temporarily heavily discounted for a day, for example, and then the offer continues for a period after that, but it is slightly higher than the first price," considering this individual errors that should not be borne by the outlet.
Consumer control
The Ministry of Economy called on consumers to activate their positive role in the market control process, to enhance the climate of consumer protection in the country through constructive interaction with the Ministry of Economy by communicating on the Ministry’s toll-free numbers, which are: the public call center on the number 8001222 and the consumer protection call center on the number: 600522225 And keenness to report commercial practices harmful to consumer protection, submit complaints, and put forward their suggestions and observations for the development of the consumer protection environment in the country.
Retail expert: The fault is the responsibility of the outlet
Retail affairs expert, Davey Nagpal, stressed the need for sales outlets to bear full responsibility for these errors, especially as they are mistakes made by employees working for them, stressing the consumer's right to buy goods in this case at the lowest price.
Nagbal called on sales outlets to subject their employees to intensive training not only before receiving work, but also during it, and to train them to work under pressure in particular, pointing out the need for strict penalties from the outlet for its employees in the event of mistakes on their part, to not repeat them in the future, as well as Tightening control on the part of the concerned authorities, and intensifying penalties against sales outlets, to control the market and preserve the rights of consumers.
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