"Sun Jewel" in Chuo City, Yamanashi Prefecture, which manufactures and sells children's accessories and miscellaneous goods, has applied to the Kofu District Court for the application of the Civil Rehabilitation Law.
Due to the impact of the new coronavirus and other factors, sales have fallen and management has been stalled, so the company consults with multiple sponsor companies and aims to rebuild while continuing its business.
The person who applied for the application of the Civil Rehabilitation Law was "Sun Jewel" in Chuo City, Yamanashi Prefecture.
According to Teikoku Databank, a private credit bureau, Sun Jewel was founded in 1965 and started mail-order sales by posting accessories, miscellaneous goods, fancy stationery, etc. for elementary and junior high school students in advertisements for girls' magazines. Since 2013, we have opened directly managed stores nationwide, and the original character "Hoppe-chan" has become popular, and in 2013 we posted sales of 4,264 million yen.
However, in addition to sluggish sales due to competition with 100-yen shops, the new Corona caused a sharp deterioration in profits and the cash flow reached its limit. It means that you have applied for the application of the law and it has been accepted.
The total debt amounted to about 2.17 billion yen, which is the largest corona-related bankruptcy in Yamanashi prefecture, according to a credit bureau.
The company is currently inquiring into multiple sponsor companies and is aiming to rebuild while continuing its business with the consent of creditors.