[Explanation] On August 29th, the live broadcast of the Asia-Europe Commodity Trade Fair 2021 online. The second Xinjiang Goods Live Festival was launched in Urumqi. More than 100 types of high-quality agricultural products produced in Xinjiang will be used at the Expo and many other well-known online sites in China The platform realizes simultaneous live broadcast, and Xinjiang agricultural products with a strong geographical area are increasingly becoming a "souvenir" for Chinese netizens.
Anchor Ma Lili told reporters that more and more small but beautiful, small and sophisticated Xinjiang agricultural specialty products have gradually become gifts sought after by netizens, such as yogurt packs, Hu Yangfeng milk slices, badanmu, etc., sold out immediately when they went online. This fully explains Netizens have a high awareness of the price, taste and nutritional value of Xinjiang agricultural products.
[Concurrent] Live broadcast with cargo anchor Ma Lili
The number of live broadcasts has reached 100,000 plus, and sales are almost 200,000.
[Explanation] Liu Bin, a member of the Party Leadership Group and Deputy Director of the Department of Commerce of the Xinjiang Uygur Autonomous Region, introduced that new e-commerce business models and new models such as short videos and live broadcasts provide a broad stage for Xinjiang agricultural products to go further. The live broadcast festival can better illustrate the digital play. The empowering effect.
[Concurrent] Liu Bin, Deputy Director of the Party Leadership Group of the Department of Commerce of Xinjiang Uygur Autonomous Region
Such various forms of carrying goods can enable our Xinjiang high-quality agricultural products to go to the national market in an all-round way and build a better brand.
Further improve the supply chain of agricultural products and extend its value chain.
[Explanation] Zhen Xiyang, the operation director of a Xinjiang Food Co., Ltd., said that live broadcast breaks the space constraints and consumers can directly face various characteristic agricultural products in Xinjiang, which is a win-win situation for enterprises, which can increase corporate exposure and increase sales.
He added that Xinjiang Haowu is moving from primary agricultural products to refined and high-quality “souvenirs” from netizens.
[Concurrent] Zhen Xiyang, Operation Director of a Xinjiang Food Co., Ltd.
Through such a live broadcast festival, for our company, it will increase consumers' awareness of Xinjiang products.
[Commentary] According to the official introduction, more than 17 million yuan was sold during the 4-hour live broadcast festival that day.
According to the 48th "Statistical Report on China's Internet Development Status" released by the China Internet Network Information Center (CNNIC) on the 27th, as of June 2021, the number of Chinese Internet users was 1.011 billion, and the Internet penetration rate reached 71.6%.
Over 1 billion users have access to the Internet, forming the world's largest and most vibrant digital society.
Reporter Zhao Yamin reports from Urumqi, Xinjiang
Editor in charge: [Lu Yan]