China News Service, Beihai, August 28 (Zhai Liqiang) The annual Mid-Autumn Festival is approaching, and Hepu County, Guangxi, the "hometown of mooncakes", will be combined through "online + offline" from August 28 to September 17 The Mooncake Cultural Festival is held to show the history, culture and charm of Hepu Mooncake Town.
In recent years, Hepu moon cakes have become a familiar "Mid-autumn symbol".
As early as 1100 BC, Su Dongpo, a great writer in the Northern Song Dynasty, wrote a poem in Hepu, "Small cakes are like chewing moon, with crisp and sweet" in Hepu's moon cakes.
In January 2018, "Hepu Mooncake" was listed as a national geographical indication protection product. Since its development, Hepu has become a veritable mooncake production base.
At present, Hepu County has included more than 100 moon cake enterprises with a production value of 2 billion yuan.
In order to promote the agglomeration and development of local mooncake enterprises and industrial transformation and upgrading, Hepu County launched the construction of "Mooncake Town" in 2016. The town will be built as "China's most beautiful village and month cultural heritage site, South China's first baking production experience park, and internationally renowned snack foods." "Industrial City" as the goal, we are committed to creating a town of industry, trade, tourism and leisure that integrates "industrial production, scientific and technological research and development, creative design, product exhibition and sales, learning experience, culture and leisure, tourism and tourism and quality residence". It was approved this year National AAAA-level tourist attraction.
Photo by Zhai Liqiang, Mooncake Town, Hepu
Lv Liang, member of the Standing Committee of the CPC Hepu County Party Committee, candidate for deputy county mayor, Secretary of the Party Committee of Xingdao Lake Town, and Director of the Management Committee of Hepu Industrial Park introduced Lu Liang to promote the mooncake town and its characteristic products, and increase the popularity and reputation of the mooncake town , To promote the high-quality development of Hepu’s bakery food industry. This year’s Mooncake Culture Festival will focus on online activities, combining “online + offline”, through short video talent show, online live broadcast, and mooncake town. The Mid-Autumn Festival lighting ceremony, mainstream media display and other activities showcased the culture and charm of Hepu Mooncake Town, and introduced the history and characteristics of Hepu Mooncake Town’s bakery products.
Hepu Mooncake Town is located in Hepu Industrial Park. It is the only characteristic industrial park in the country built with mooncake culture as the tipping point, experiential baking as the leading industry, and characteristic town as the model. The total investment of the project is 8.5 billion, and the total investment of 4.5 billion has been completed. Yuan, the first phase of infrastructure projects such as the Science and Technology R&D Building, Mooncake Culture Exhibition Hall, Moon Shadow Lake, and Moon Rhyme Plaza have been completed.
According to reports, during the Mooncake Cultural Festival, Hepu Mooncake Town will hold a Mid-Autumn Festival lighting ceremony to light up the mooncake town and present a unique night view of the town.
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