"Beijing's Regulations on the Administration of the Installation of Outdoor Advertising Facilities, Plaques, Signs, and Slogans and Publicity Materials" will be implemented on September 1st
Safety assessment is required before setting up outdoor advertising plaques
The "Regulations on the Administration of the Installation of Outdoor Advertising Facilities, Plaques, Signs, and Slogans in Beijing" (hereinafter referred to as the "Regulations") will be implemented on September 1. Beijing Municipal Management Committee held a press conference yesterday to introduce the implementation of the "Regulations" Condition.
A reporter from Beijing Youth Daily was informed that the setting of outdoor advertising plaques in this city should be adapted to the city's regional functions and features, avoiding "one thousand stores in one face".
At the same time, the "Regulations" established a safety impact assessment system before the installation of facilities to prevent outdoor advertising plaques indicating injuries, destruction and other safety incidents.
It is reported that the city plans to achieve full coverage of outdoor advertising facilities in built-up blocks within three years.
Standardize outdoor advertising to complete the setup plan within three years
Li Yuan, director of the Urban Construction and Environmental Protection Measures and Regulations Office of the Beijing Municipal People's Congress, said that on May 27 this year, the "Regulations" were voted through at the 31st meeting of the Standing Committee of the 15th Beijing Municipal People's Congress and will be implemented on September 1.
The "Regulations" has seven chapters and 57 articles, which are divided into general provisions, outdoor advertising facilities, plaques, slogans and publicity materials, safety maintenance and supervision and management, legal responsibilities and supplementary provisions.
The "Regulations" take into account the different characteristics and uses of outdoor advertising facilities, plaques and slogans, and implement "planning" management of the setting of outdoor advertising facilities; implement "standard" management on the setting of plaques and signs; implement the setting of slogans and publicity materials "License" management.
Xie Guomin, the second-level inspector of the Beijing Municipal Management Committee, said that according to the "Regulations", if a block outdoor advertising facility installation plan has not been prepared in the built-up area, the preparation should be completed within three years after the implementation of the ordinance; the block outdoor advertising facility installation plan has not yet been formulated No outdoor advertising facilities shall be installed.
The Municipal Urban Management Committee has arranged and deployed the planning and preparation of block outdoor advertising facilities with district governments, development zone management committees, and key station management committees.
At present, all districts and regions have formulated work plans. According to the special planning for the establishment of city-level outdoor advertising facilities and the detailed planning at the block level, combined with the function and style characteristics of the block, the organization will organize the preparation of the block outdoor advertising facility installation plan, and further improve the outdoor advertising Facility planning system to realize the establishment of facilities with rules to follow.
The Municipal Urban Management Committee will continue to strengthen the guidance and services for the district and district planning of districts and districts, and achieve full coverage of built-up district and district plans within three years.
Determine the safety assessment system to prevent injury and destruction
Xie Guomin said that in order to strengthen the safety management of facilities and prevent safety accidents that injure people and destroy objects, the "Regulations" established a safety impact assessment system before the installation of facilities, further strengthened the main safety responsibility of facility owners, and clarified government management. The safety management responsibilities of departments, sub-district offices, and township people’s governments.
First of all, the "Regulations" established a safety impact assessment system before the installation of attached facilities. If attached outdoor advertising facilities or large fixed plaques are installed on buildings or structures, the owners or managers of the buildings or structures should entrust them in advance. The house safety appraisal agency evaluates the influence of outdoor advertising facilities on the safety of buildings and structures; if it does not meet the safety requirements, it shall not be installed.
Secondly, the "Regulations" strengthen the main responsibility of the safety of the owner of the facility, including the daily safety inspection, maintenance and repair of the facility, keeping it safe and firm, and timely rectification or dismantling if it does not meet the safety requirements; for large or ultra-high buildings For facilities, a professional organization should be entrusted to conduct a security appraisal every two years, and the security appraisal information should be uploaded to the integrated service information system; daily network security inspections should be carried out on the electronic display device control system connected to the Internet; In the event of strong winds and other warning signals above blue, safety inspections should be carried out on the facilities in time; for hidden dangers in the facilities, reinforcement and dismantling measures should be taken.
Third, the "Regulations" clarify the safety management responsibilities of government management departments, sub-district offices, and township people's governments.
Encourage independent design to avoid "one thousand stores"
According to Xie Guomin, the "Regulations" clearly stipulate the requirements for the management of plaques and signs in accordance with the norms. The municipal urban management department formulates fixed plaques and signs, and clarifies the basic requirements for the location, specifications, and safety of plaques and signs.
On this basis, each district compiles guidelines for the setting of regional fixed plaque signs according to different regional functions, style features and unit characteristics, and guides businesses and enterprises to set up plaque signs.
At the same time, the "Regulations" also stipulate that in accordance with the needs of economic and social development, the municipal urban management department can organize the relevant departments of the municipal government to compile the norms for the setting of fixed plaques in specific areas.
This reflects the principle of "division and classification" management and avoids "one size fits all".
Merchants set up plaques and signs, which must comply with the installation specifications, and be in harmony with the architectural style and surrounding landscape, and there must be no circumstances expressly prohibited by laws and regulations, such as exceeding the outline of the top of the building.
This year, the Municipal Urban Management Committee and the Municipal Bureau of Commerce issued the "Regulations for Store Signs in Beijing Commercial Districts (for Trial Implementation)" to guide commercial operators in commercial districts to standardize, beautiful, and independently design and install store signs to meet the requirements of street style On this basis, operators are encouraged and guided to independently design and set up shop signs that reflect the connotation and characteristics of the corporate culture, which provides creative space for operators and avoids the formation of the homogenization phenomenon of "one thousand stores".
Perform safety management responsibilities into the scope of law enforcement supervision
A reporter from the Beijing Youth Daily learned that the Regulations focused on further improving the level of refined governance. In terms of strengthening the enforcement of illegal activities such as setting up outdoor advertising facilities in violation of regulations, it clarified the content of law enforcement agencies, law enforcement measures, legal responsibilities, etc., for the next step. Good implementation of law enforcement work provides a strong system guarantee.
According to Geng Shuo, the head of the law enforcement team of the Municipal Urban Management Law Enforcement Bureau, 9 of the 14 urban management law enforcement cases involved in the "Regulations" are new powers.
For example, providing a carrier for illegally set up outdoor advertising facilities, electronic display devices that do not meet the set specifications, and the owner's failure to perform safety management responsibilities.
Geng Shuo specifically pointed out that the "Regulations" added some management requirements for setting up outdoor advertising and other facilities, and incorporated them into the scope of law enforcement supervision, and set corresponding legal responsibilities simultaneously.
For example, no unit or individual may provide a vehicle for setting up outdoor advertising facilities in violation of the plan.
Those who violate the regulations shall be ordered to make corrections within a time limit; if they fail to make corrections within the time limit, they shall be fined between RMB 10,000 and RMB 100,000.
In this regard, relevant units and personnel need to pay special attention when setting up outdoor advertising and other facilities.
Text/Reporter Wang Bin