(Well-off China) "China's Hanger Capital" Lipu, Guangxi: Small workshops break into the international market

　　China News Agency, Guilin, August 25th, title: "China's Hanger Capital" Lipu, Guangxi: Small workshops break into the international market

　　Author Jiang Fenghui Ou Huilan Yang Zongsheng

　　From a meager farmer to a citizen with a monthly income of 4,000 yuan, from a rural bungalow to a 135-square-meter commercial house in the county, from riding a bicycle to driving a private car, the changes that have taken place in Pan Zie’s family in Datang Town, Lipu City, Guangxi benefited To the hanger.

It is these inconspicuous hangers that make Lipu, a small city in northern Guangxi, the largest production and export base of wooden hangers in China and even the world, and is known as the "Chinese hanger capital".

　　Recently, when the reporter visited Lipu, he saw the roar of machines in a hanger processing factory located in the suburbs. Workers were assembling hangers and boxes of hardware accessories were shipped into the factory.

In Lipu, on average, one out of every 10 people is engaged in work related to the clothes hanger industry.

　　"In 1989, a Taiwanese merchant contacted me through the Guangxi Trade Import and Export Corporation to order 100,000 wooden hangers. At that time, there were no hanger hooks in the local market, and I could only replace them with bicycle wheel steel wires with similar structures." Said Qin Yuxiang, the founder of the first company specializing in the production of clothes hangers in Lipu City.

　　Through self-designed sketches and assisted production with semi-automatic machinery, Qin Yuxiang and a dozen workers took half a year to deliver the aforementioned 100,000 orders as scheduled.

With the continuous increase in export orders, Qin Yuxiang established Guilin Yuxiang Household Products Co., Ltd.

　　At present, Lipu has more than 320 hanger home furnishing enterprises, and there are more than 3000 varieties of various hangers. The national light industry industry standards for 8 hanger series products have been drafted and formulated.

The high-quality and inexpensive "Made in Lipu" has won the trust and praise of domestic and foreign sellers. In 2020, the output value of the hanger home industry will be nearly 2 billion yuan, of which more than 80% are exported to Europe, America, Southeast Asia and other countries and regions, and both output and export volume account for the whole country The market share is 70%.

　　Huang Jiankui, group leader of the maintenance workshop group of Yuxiang Company, said: “Before 2007, Lipu had narrow roads with little greenery, and there were not many places for citizens to go for leisure and entertainment. After the development of the hanger industry, Lipu faced the river embankment and green belt of Binjiang Road. In addition, the Huancheng Road around the city has been renovated, and bridges have been built. In leisure time, the repaired river embankment and the hanger museum square become a good place for people to take a walk and exercise."

　　While industrial development is improving the living environment, local people's "pockets" are gradually bulging.

　　In 2001, Pan Zi'e entered the Yuxiang company's embryo workshop and worked for 20 years.

Speaking of changes in life, she described it as "earth-shaking".

"In the beginning, the monthly salary was 300 yuan, but now it has risen to 4,000 yuan. Not only did I buy a commercial house in installments, but I also drove a private car. This kind of life and income was hard to think of in the past by relying on farm work."

　　In Lipu, like Pan Zi'e, there are countless examples of "bicycles becoming motorcycles and motorcycles becoming cars" by engaging in hanger-related industries.

Statistics show that compared with the annual per capita net income of Lipu of 621 yuan in 1989, the per capita disposable income of local residents in 2020 has reached 27,183 yuan.

　　Nowadays, in response to the transformation and upgrading of the market, Lipu, the "City of Clothes Hangers in China," is also constantly evolving. With the help of "Internet +", it can catch the "express train" of online sales.

　　"We not only produce clothes hangers, but also focus on other needs of original customers, and create a production line of wooden furniture and other products." Cai Gaoxu, general manager of Guangxi Guilin Huahai Household Products Co., Ltd., introduced that in addition to tapping the consumption potential of original customers, the company is still Cross-border network platforms such as Alibaba International Station and Amazon carry out the promotion of hanger products.

　　Guangxi Lipu Gaoke Metal Products Co., Ltd. ranked among the "e-commerce" in 2015, relying on the cooperation of factories to carry out online selection and sales, and the short-term efficient and small-scale "combined container" hanger export model has allowed their hanger products to be sold at home and abroad. Buyer's favor.

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