[Rural Revitalization] Craft becomes fashionable!
Straw products here are exported overseas
Pingdu Xinhe straw weaving has a history of more than 400 years. As a provincial-level intangible cultural heritage in Shandong, its industry has developed into one of the leading industries that drives the continuous increase of local farmers' income.
In recent years, Pingdu City, Shandong Province has given it new vitality and made every effort to promote the transformation of the straw weaving industry from a traditional industry to a fashion industry. It has innovatively introduced fashion bags, pet cages, tea mats, handbags and other plants woven from plants such as corn husks and wheat straw. Cultural and creative products make it spark with "intangible cultural heritage".
Pingdu Xinhe straw weaving not only has the traditional artistic characteristics of Jiaodong, but also contains Western aesthetic flavor. With the "One Belt One Road" initiative, it has entered the international arena such as the Frankfurt Gift Fair in Germany and the Tokyo International Gift Fair in Japan. The straw weaving industry in the small town has become a revitalizing village. Important support.
At present, the cultural and creative products of Pingdu Xinhe Straw are exported to more than 50 countries and regions including Asia, America, and Europe.
In 2020, its output value will exceed RMB 3 billion, driving local farmers' income by RMB 300 million.
(Reporter Hu Yaojie produced Lu Huiqian)
Editor in charge: 【Luo Pan】