Two outlets: some are valid until stocks run out.. and an expert: practices harmful to credibility

Consumers complain about the speed of running out of “discounted goods” offers and demand sufficient quantities

Demands to provide quantities of basic commodities throughout the offer period.

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Consumers reported that outlets announced discounts and price offers on goods, but when they went to these outlets, they did not find the discounted goods, despite the outlets announcing that the offers are valid for a week or more, demanding that large quantities of offer goods be displayed, and not to announce discounted offers except in If sufficient quantities are available, especially if they are basic commodities, and there is a great demand for them by consumers, considering that the announcement of large discounts on commodities is a way to attract consumers to the outlet to buy other non-discounted commodities.

On the other hand, two officials in two outlets told "Emirates Today" that outlets focus on displaying specific quantities of offer goods, especially offers of basic goods, and offers that are discounted in large proportions on a daily basis, so that they are available throughout the offer period, which lasts for a week, or More, and therefore consumers may find it difficult to obtain, explaining that some offers continue until the quantity runs out, and not for a specific period of time.

In turn, an expert in retail affairs warned that these practices harm the outlets, and that it is in the interests of the outlets to support their credibility, especially in light of the competition between outlets to attract consumers, stressing that non-serious offers will attract consumers for a while, but they will not guarantee the outlet a permanent consumer. He is loyal to him.

sale points

In detail, the consumer, Jamal Al-Sayed, said that “a sales outlet, which has branches in a number of emirates, recently announced, in the booklet of weekly offers that it issues, discounts of up to 50% on some types of meat, provided that the reduction is valid for a whole week.” , adding that he went to the outlet the same evening, and did not find the discounted types, and when he asked an official at the outlet, he replied that the quantity ran out hours ago.

Al-Sayed demanded that large quantities of offer goods be presented, especially if they are basic goods, and there is a great demand for them by consumers, and the percentages of discounts on them are large, or discounted offers are offered on them a few times, indicating that the announcement of large discounts on goods, is a way to attract Consumers go to the outlet, only to find themselves buying other merchandise, not discounted, that they may not need.

The consumer, Fadia Muhammad, said that one of the outlets, which has branches in a number of the emirates of the country, announced a discount for a week, on some baby care supplies by 40%, and when I went on the second day of the show, which the outlet stated that it lasts for a week, I did not find these types The discounted one, and found other high-priced types, wondering about the goal of announcing discounts that do not exist, or run out quickly.

And she demanded that large quantities of goods be displayed, and that they not be announced unless sufficient quantities are available, and that the monitoring of offers by the concerned authorities should be tightened, to ensure the compliance of the outlets.

The consumer, Amr Anwar, said that outlets announce special discounted offers to attract consumers, and when they go to the outlet, they do not find these offers, explaining that one of the outlets recently announced significantly reduced offers on some electrical appliances, and when he went to buy, he did not find the offer, He found other high-priced devices, and when he asked the port official, he told him that they had run out, and another set of them would be shown the next day, but when he went the next day, after his work was done, he did not find the offer either.

He added that the same situation was repeated with him previously in offers on several food commodities, calling for the presentation of large quantities of goods offered, and not to be limited to the presentation of units or small quantities, and to tighten control over offers from the concerned authorities, to ensure that outlets adhere to the offers, and not to mislead consumers.

big quantities

For his part, an official in a large outlet, Muhammad Al-Assaad, said that “the offers announced by some outlets are already being offered in large quantities, but there are offers on some commodities, which run out quickly, because they are important or high-priced basic commodities, and they have been reduced by large percentages.” Pointing out that outlets focus on displaying specific quantities of these goods, on a daily basis, so that they are available throughout the offer period, which lasts a week, and sometimes more than a week, and therefore consumers may find it difficult to obtain them.

An official in another major outlet, Idris Ibrahim, agreed that "outlets are already offering large quantities on a daily basis for varying periods of time, but because they are basic commodities, or the discount rates are large, they run out quickly."

He noted that some outlets are completely clear, as they announce that some offers are valid for a week or until the quantity runs out, so that the offer ends, with the quantity running out, and does not last a whole week like the rest of the discounted goods.

support credibility

For his part, retail affairs expert, Davey Nagpal, warned that “these practices harm sales outlets, and it is in the interests of outlets to support their credibility in offers, especially in light of the intense competition between outlets to attract consumers,” stressing that consumers in general have become more aware. And their consumer culture has grown significantly, during the period of the Corona pandemic, and they have the ability to distinguish between serious and non-serious offers at outlets.

Nagbal warned that non-serious offers will attract consumers for a limited period, after which the consumer will stop going to the outlet, but it will not guarantee the outlet a permanent consumer who is loyal, and who buys from it on an ongoing basis, noting that the outlets need the permanent consumer, more than the temporary consumer. And building a solid reputation in the market, to attract new visitors, to ensure increased sales on a consistent basis.

Validity of offers

Previously, the Ministry of Economy announced that verifying the validity and seriousness of offers is the responsibility of the economic departments in the emirates of the country.

And it called on consumers, in the event of complaints, to submit them to local departments or the Ministry of Economy, in order to investigate them, take the necessary measures against violators, and control the market.

• Offers on some commodities run out quickly, because they are important basic commodities or have a high price.

• Non-serious offers will attract customers for a while, but they will not guarantee the outlet a loyal consumer.

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