Chinanews Client Beijing, August 19th (Reporter Wu Tao) Recently, the rights protection banner of "Beibei Group defaults on payment" has been widely circulated on some social platforms.

　　Beibei (the operating entity of the Beibei store) has received a lot of investment. What happened to the original star enterprise and the object of rights protection today?

Shell shop complaints broke out

　　According to incomplete analysis, only on the black cat complaint platform, there were hundreds of complaints in the shellfish shop. The main complaints were "the shell shop's deposit is not refunded over time", "the shell shop does not return the payment", etc. Some merchants even reported that they were owed more than 80 Ten thousand yuan payment.

Shell shops have a large number of complaints about black cats.

screenshot

　　On the black cat complaints, the customer service of Beidian almost always responded in a unified way, "Hello, dear merchants, regarding the payment settlement issues you consulted, I have reported back to the review department for processing. Please wait patiently and pay attention to the processing results."

　　Although the customer service of Beidian responded, as of August 16, many merchants said that "the payment has not been received."

　　The reporter contacted Beibei Group through the media docking mailbox published on Beibei's official website and asked about the current operating status of the Beibei shop and the current situation of the founder.

As of press time, no response has been received.

　　The latest announcement of the shellfish store shows that business adjustments will be made on August 10th. After the upgrade, merchants can promote your products without registering.

But according to its official website, Beidian is still a mobile phone shop platform.

　　The reporter checked on the Beidian APP and found that the current Beidian stores mainly serve Tmall, Taobao, Pinduoduo and even Meituan takeaways.

This means that the positioning of the social e-commerce provider of shellfish stores has been transformed into a shopping guide e-commerce company.

However, it is worth noting that it is not possible to register and purchase normally, and new users need to be invited to register.

Core business fluctuates

　　Public information shows that Beibei is a business launched by Beibei Group in 2017. It is composed of Hillhouse Capital, Xianghe Capital, Sequoia Capital, Innovation Workshop, Gaorong Capital, IDG Capital, Today Capital, Xintianyu Capital, Northern Light Venture Capital, etc. Investment by well-known investment institutions.

The most recent financing was in May 2019, when Beidian announced the completion of a financing of 860 million yuan.

The Beidian APP interface has become a diversion platform.

screenshot

　　In recent years, Beibei Group’s business has fluctuated. In 2016, Beibei.com’s founder and CEO Zhang Lianglun revealed that the secret of Beibei’s rapid development lies in "winning the younger generation of mothers", and “beibei’s female users accounted for more than 85 %, the group of young Chinese mothers of more than 200 million is the future backer of Beibei.com." 

　　However, in 2017, Beibei Group launched the Beibei shop, with the concept of “opening a shop easily”, and promoted social e-commerce.

In addition, Beibei also launched Beicang (special sale warehouse) and Beisheng (money-saving assistant).

Today, only the three major businesses of Beibei, Beidian and Ximei are displayed in the business introduction column of Beibei’s official website, and Beibei warehouse and Beibei province have disappeared.

Lost to "Ximei"?

　　Some analysts pointed out that Beibei Group was using resources to make "Ximei", so the Beibei shop fell.

According to reports, Ximei is a brand co-creation platform focusing on women's lifestyles. It owns brands such as Auerlie, Shui Monroe, Andella, Tianmeiji, Anshu, and Ruhuan, as well as Beibei's own brand.

　　At present, Ximei APP can be used normally, and its page also has "August Featured Explosives Campaign".

Moreover, Beidian and Ximei are not under the same company name.

According to Beibei's official website, Beibei Store belongs to Hangzhou Beijia Electronic Commerce Co., Ltd., and Ximei is Hangzhou Beihui Technology Co., Ltd.

Ximei shareholding structure.

Enterprise check screenshot

　　According to an enterprise investigation, the actual controller and ultimate beneficiary of Hangzhou Beihui Technology Co., Ltd. is Zhang Lianglun, who indirectly holds 99.99% of the shares.

This company and Hangzhou Beijia Electronic Commerce Co., Ltd. to which Beidian belongs to have in common: the ultimate beneficiary is Zhang Lianglun.

Zhang Lianglun's ultimate beneficiary shares in Hangzhou Beijia Electronic Commerce Co., Ltd. are 50.62%.

　　However, there is news that Zhang Lianglun has "run away."

According to many media reports, Zhang Lianglun has been unable to get through the phone.

There was also news that "Bebe closed down and people went to empty buildings" also appeared.

　　It is worth noting that on April 13, 2021, the State Administration for Market Regulation and other departments held an Internet platform enterprise administrative guidance meeting. Representatives of 34 Internet platform enterprises participated, including Beibei.com.

　　Now, how to solve the current dilemma is still a problem facing Zhang Lianglun.

(Finish)