Young people love the old version of the App, why?
"Unexpectedly, I, a post-90s generation, can use the old age model so much." The person who said this was a young white-collar worker.
According to reports, since discovering that there are no advertisements in the old version of the App, she switched to the old version of all apps with an old-age mode on her mobile phone.
Young people fall in love with the old version of the App, this "style" is quite joyful, even a bit ironic.
You know, the old version App is tailored for the elderly.
In the past two years, the issue of the "digital divide" of the elderly has attracted much attention, and "adaptation to ageing" has become a trend.
Apps have developed an elder model and an elderly model to bring convenience to the elderly users.
Unexpectedly, "the fragrance blooms inside the wall and outside the wall".
Why do young people love the old version of the App?
Open an App and try it. The "Old Mode" page is more concise, the font is clearer, and more importantly, there are no offensive pop-up ads, no dazzling jumps, pushes-no routines, more Don't worry, isn't this exactly what the user needs?
The "old age model" was meant to serve the elderly users, but it has harvested a group of young "fans"; it was meant to solve the problems of the elderly, but it "accidentally" exposed the pain points of the young people.
Are young people willing to endure endless pop-up advertisements and all kinds of jumps?
Users will vote with their feet.
Some people turn to the "old age model", which is expressing their demands and expressing their dissatisfaction.
For businesses, this is undoubtedly a reminder and a wake-up call.
Technology is for people, and service should naturally satisfy people's needs.
The "person" here has different needs due to differences in age, gender, and occupation.
But some of the most basic requirements are the same, and have nothing to do with young or old.
For example, advertising harassment, plug-ins, inducing downloads, inducing payments, etc. have long been street rats. In recent years, they have been repeatedly complained and beaten.
Not long ago, the Ministry of Industry and Information Technology vigorously rectified the problem of harassing users such as the opening and pop-up messages of App, and netizens applauded one after another.
Remediation is because the law is not tolerated; young people switch to the old-age model, which shows that the need is urgent.
The ancients said: "The one who wins is happy."
Replacing "people" with users is more applicable to apps.
An application must conform to public opinion, respond to demand, must pay attention to people's comfort and acceptance, and must not go against public opinion.
Looking forward to the wake-up call for young people to love the old version of the App, the operators of all apps can hear and understand clearly.
(Xia Fan)