Have you ever encountered such a situation when ordering takeout? Compared to non-members, on the same platform, at the same time period, and with the same order, the member’s discount is not only smaller, but the delivery fee is higher.
This phenomenon is precisely the personalized algorithm that accurately "kills" based on your data information.
At present, the draft personal information protection law, which is being submitted to the Standing Committee of the National People's Congress for deliberation, has made targeted regulations on the excessive collection of personal information by apps and the “killing” of big data.
A series of pain points that have been complained by consumers are expected to be fundamentally resolved from a legislative perspective.
The draft personal information protection law under review will standardize automated decision-making involving personal information such as "user profile" and "algorithm recommendation", requiring that individuals not be subject to unreasonable differential treatment in terms of transaction prices and other transaction conditions.
The draft also clearly guarantees the right of individuals to "Say No".
A complicated and mysterious algorithm is neither a word of exoneration, nor a gold medal for exemption.
Faced with the "curtain" of information asymmetry, only clear and transparent laws can reveal it.
(Producer Xia Yuhua planning Guo Jinchao Zhang Weiran coordinating Liang Xiaohui anchor Guo Chaokai chief writer Huang Yuqin production Chi Hanyu photography Wang Chao technology Yang Siyu Sun Hongwei)
Editor in charge: [Li Yuxin]