The Chinese market has strong vitality and great potential (Rui Finance·Why is China's economy going ③)

　　"Double-digit growth in revenue and profit", "Bright performance in China in the first half of the year", "Chinese market demand boosts global business"... Recently, a number of multinational companies released financial reports for the first half of the year. As the global economy has been hit hard by the epidemic, China The market has become the "responsibility" for many companies.

　　With the steady recovery of the national economy, the total retail sales of consumer goods in China in the first half of the year increased by 23% year-on-year.

Behind this is the vigorous momentum of consumption recovery, and it is also the huge advantage of China's large market.

A strong domestic market not only provides a reliable guarantee and a powerful engine for China's economic development, but also provides a source of growth and vitality for the world economy.

　　Seasonal improvement, consumption growth shows resilience

　　On normal weekends, shortly after the opening of a Beijing shopping mall, customers queuing up at the cashier of the gold store.

"Ancient gold, cultural and creative gold, the price is right, and the style is popular." Consumer enthusiasm rose. In the first half of the year, the sales of gold jewelry increased by more than 60% year-on-year.

　　At the time of the meal, customers at several stores on the catering floor of the mall received the waiting number plates.

"Prevent the epidemic in place, enjoy delicious food, and feel comfortable." With the return of confidence, the catering industry gradually recovered.

In the first half of the year, catering revenue increased by 48.6% year-on-year, and the scale of catering consumption basically recovered to the level of the same period in 2019.

　　From food, clothing, daily necessities and other daily necessities to furniture, communication equipment, automobiles and other durable goods; from cultural office, cosmetics, gold and silver jewelry and other commodity retail to catering, tourism, transportation and other service consumption; from convenience stores, supermarkets and other entities From stores to online sales, each item of data continues to rise, and the consumer market is showing a steady recovery momentum.

　　According to data from the National Bureau of Statistics, the total retail sales of consumer goods in the first half of the year increased by 23% year-on-year and 9% year-on-year. The two-year average growth rate was 4.4%, and market sales improved quarter by quarter.

"In the first half of the year, the national economy showed a steady and positive development trend, and the recovery momentum of the consumer market continued to increase." said Dong Lihua, director of the Trade and Economic Department of the National Bureau of Statistics.

　　The big guys' "buy, buy, buy" not only boosted consumption, but also created sufficient momentum for economic growth.

Statistics show that in the first half of the year, the contribution rate of final consumption expenditure to economic growth reached 61.7%, and the contribution rate of domestic demand to economic growth reached 80.9%.

The huge market of 1.4 billion people and the strong purchasing power of more than 400 million middle-income groups continue to be a reliable guarantee and powerful engine for China's economic development.

　　"China's greatest potential in the future is market dividends. One of China's biggest attractions for global investment is its super-large-scale market advantage, which is the huge domestic demand that continues to grow." said Chen Wenling, chief economist of the China International Economic Exchange Center.

　　Industrial upgrading, good interaction between demand and supply

　　After shopping online and offline, many consumers found that this year's home appliance products have "renewed quickly, with high quality, and of course the average price has also increased."

　　However, more people are willing to pay for the high-quality and high-priced goods, and the sales of high-end home appliances remain enthusiastic.

According to the report of China Electronics Information Industry Development Research Institute, in the first half of the year, China's home appliance market accelerated its recovery and basically returned to the same period in 2019.

"The characteristics of my country's wide area, large market, rich consumption levels, and strong purchasing power provide the soil for the sustainable development of the home appliance market." Analysis of the report.

　　Demand drives supply, and supply creates demand.

The advantage of the Chinese market lies not only in its large scale, but also in its diversified demand, broad capacity, and rich levels, which brings unparalleled opportunities for industrial development.

　　Quality consumption leads to industrial upgrading.

"5G mobile phones are very popular, and consumers who enter the store first inquire about 5G models." said a salesperson at a mobile phone store in Chaoyang, Beijing.

Smarter, healthier, and greener, various types of quality and individual demand continue to leverage supply, and promote the industry to seize opportunities.

From January to June this year, domestic 5G mobile phone shipments were 128 million units, a year-on-year increase of 100.9%, accounting for 73.4% of mobile phone shipments in the same period.

　　The vast market expands emerging business formats.

As of the beginning of July this year, China's express delivery business volume exceeded 50 billion pieces, which is close to the full-year business volume of 2018.

Intel’s global vice president and president of China, Yang Xu, said that the Chinese market is huge and consumers are the most tolerant of innovative products.

　　At the same time, more brands are "sinking" into the blue ocean, and more industries are investing in the future.

The total number of Yum China stores exceeded 11,000; the number of Starbucks stores in China exceeded 5,000... Going to third- and fourth-tier cities, to county towns, and rural markets, many local enterprises and multinational companies are expanding and exploring. The deep potential of the Chinese market.

　　Tap the potential, the endogenous power is stronger

　　What does consumption recovery depend on?

There is also a set of data that cannot be ignored: In the first half of the year, the national per capita disposable income was 17,642 yuan, an actual increase of 12% year-on-year, and an average growth of 5.2% in two years, basically in line with economic growth.

At present, China's per capita national income exceeds 10,000 U.S. dollars, and its overall well-off status is even better.

　　While income has increased, the level of people’s livelihood security has been continuously improved: in the first half of the year, the national pension level has been raised again, the minimum wage has been raised in many places, and the basic living security of the needy groups has been further strengthened...All kinds of benefits have increased the confidence of consumption and the vitality of the market. .

　　How to continue to exert strength in the second half of the year?

　　The recent Politburo meeting of the CPC Central Committee emphasized once again to “ensure people’s livelihood”. At the same time, the meeting requested to tap the potential of the domestic market, support the accelerated development of new energy vehicles, accelerate the integration of the county’s rural e-commerce system and the express logistics distribution system, and accelerate the progress. The "14th Five-Year Plan" plans for the construction of major engineering projects and guides enterprises to increase investment in technological transformation.

　　The policy setting the pulse is inspiring.

As a pillar industry of the national economy, the automobile industry is the "big head" of expanding domestic demand and stimulating consumption.

Since the beginning of this year, we have promoted cross-provincial registration of second-hand car transactions, and launched a new round of new energy vehicles to the countryside. In the first half of the year, the major indicators of the auto market have exceeded the levels before the epidemic.

The sales of new energy vehicles have increased significantly, with 1.2 million sales in half a year, which is close to the results of the full year of 2019.

　　"The next direction is very clear: support the innovative development of new energy vehicles and enhance the driving role of green bulk consumption; take advantage of the gradient growth of my country's consumer market to accelerate the release of rural consumption potential; expand the scale of investment and promote the supply side to accelerate the shortcomings , So that supply and demand can be better matched, and the national economic cycle will be smoother.” Zhao Ping, vice president of the China Council for the Promotion of International Trade, said that there is still a lot of room for tapping the potential of the domestic market in the future. Strong.

Li Jie