China News Service, Hangzhou, August 13th. Question: How will Zhejiang manufacturing continue to be "hot" after the Olympics "carrying goods"?
Author Huang Hui
"The thermos cup is about to usher in the peak sales season. With the support of the'Olympic effect' this year, China's cup and pot industry will usher in greater growth." Ouyang Bo, President of the Cup and Pot Branch of China Daily Sundries Industry Association, accepted reporters on the 13th Said in the interview.
The Olympic champion's "little yellow duck" issuance card became popular, and the "standard" thermos cup for Olympic athletes is frequently on the "hot search"... Although the Tokyo Olympics has come to an end, the "carrying effect" caused by it is still continuing.
In Zhejiang, a large manufacturing province, many small and medium-sized businesses want to seize the opportunity of the new round of the Olympics and take advantage of the "double cycle" to gain momentum and "out of the circle".
Back in time to the opening of the Olympics, as the shooter Yang Qian won the Chinese team's first gold, the "little yellow duck" hairpin she wore also instantly became popular, which made Yiwu, thousands of miles away, ushered in a "popular order."
"In the past, this model sold at most 200 per day, but later it could sell tens of thousands in one day." Yiwu market merchant Mao Xuxia recalled. One week after Yang Qian won the championship, the factory was rushing to work every day, taking advantage of the influence of this wave of hot stores. Obtained a new promotion.
After the "sky drop in traffic", merchants in the Yiwu market actively innovated and took advantage of the opportunity to "out of the circle".
Mao Xuxia quickly launched a series of card issuances for animals such as the little hedgehog and the little elk, and won many orders.
This kind of "explosive orders" situation has become accustomed to Yiwu market merchants.
As a "world supermarket", Yiwu brings together more than 2.1 million kinds of commodities and exports them to 210 countries and regions.
Yiwu merchants connected to the global market often interpret the "Evergreen" approach with their hot search response, product innovation, and R&D capabilities.
At the Olympics, the "standard" thermos cup for Chinese Olympic athletes also attracted the attention of foreign netizens.
This has also brought new traffic to Yongkang, the “City of Cup of Mouth in China”.
Yongkang has more than 2,000 thermos cups and supporting enterprises, with an annual output of more than 1.2 billion cups and pots, and the products are exported to 165 countries and regions.
Since the opening of the Olympic Games, Nanlong Group Co., Ltd., located in Yongkang, has shown a "blowout" order for thermos cups. The current order has been scheduled to the end of this year.
Ouyang Bo said that at present, China's cup and pot industry is developing towards intelligence, weight reduction and branding.
For example, the smart thermos cup launched by Zhejiang Hals Vacuum Ware Co., Ltd. can realize the water temperature, the amount of drinking water at a touch, and the reminder of drinking water regularly, which is welcomed by young consumers.
It believes that under the background of "double cycle", Chinese cup and pot companies should seize the opportunity of "carrying goods" in the Olympics to hedge against the impact of the epidemic; at the same time, they must also actively innovate and strive to gain more "exposure" in the next major events. .
Why is Zhejiang made frequently out of the circle?
In the view of Lan Jianping, vice president of Zhejiang Provincial Development and Planning Research Institute, Zhejiang manufacturing itself has a high degree of internationalization.
The business thinking, Internet thinking and industrial thinking made in Zhejiang are important reasons for the leapfrog development of Zhejiang's economy.
He believes: "Each Olympic Games is a window of opportunity for Zhejiang manufacturing to enter the international market."
In addition, Lan Jianping also believes that as the innovation-driven strategy continues to deepen, the independent innovation capabilities of Zhejiang manufacturing are also constantly improving, especially in the areas of digital empowerment, new material application, and new model promotion and use, which have strongly promoted Zhejiang The advancement of the industrial structure.
"In the previous Olympic Games, the technical content of Zhejiang-made products is increasing, and the increase in added value is a good case and point of view."
After the historical major sports events are over, the related consumer enthusiasm will decline. How can Zhejiang Manufacturing continue to maintain its popularity?
Lan Jianping believes that flow is temporary, and good internal strength is the way to long-term development.
Zhejiang's manufacturing industry should accelerate the leap from being led by labor-intensive industries to being led by knowledge-intensive industries.
It is reported that during the "14th Five-Year Plan" period, Zhejiang will strive to build a global advanced manufacturing base, focusing on the development of a new generation of information technology industry, biomedicine and high-performance medical equipment, new materials, high-end equipment, energy saving and environmental protection and new energy and other emerging industries. Plan the layout of future industries in key areas such as digital economy, life and health, and new materials.
Lan Jianping said that in the context of digital reform, the "future factory + industrial brain" model will be an important direction for the development of Zhejiang's manufacturing industry.
The Beijing Winter Olympics will come half a year later, and Zhejiang manufacturing can only continue to "hot" if it continuously enhances its competitiveness.
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