Chinanews.com, Lanzhou, August 11 (Reporter Yin Chunyong Ai Qinglong) In an operating workshop in Dongxiang County, Gansu, the staff inspected the lamb on the meat rack and simultaneously carried out vacuum packaging. The lamb will be packed within 48 hours. Was shipped to all parts of the country.
Everything in front of him made Ma Chenghai, the person in charge of the workshop, very emotional, "Under the traditional circulation mode, the road from the field to the table for Dongxiang sheep is not smooth."
"Dongxiang shepherds have the skills of raising sheep from their ancestors and are well versed in the habits of sheep." Ma Chenghai believes that before this, the people of Dongxiang had limited living conditions and funds could not support large-scale breeding.
In addition, factors such as traffic inconvenience are also important factors leading to the small and scattered sheep industry.
Since 2004, the local "Dongxiang Hand-caught Mutton" brand management association has been established, local standards have been formulated, and the "Dongxiang Hand-caught" trademark has been declared as a national geographical indication certification trademark.
Zhang Zhongshan taught himself shooting techniques and took pictures of products.
(Data Map) Photo by Yang Yanmin
In the fight against poverty, the sheep industry, one of the "Three Treasures of Dongxiang", has been officially positioned as a basic pillar industry. In addition, the relocation, hardening of rural roads, standardized farm construction and other factors such as human, financial, and material have been strongly injected, and sheep raising has become As an important means of poverty alleviation, the number of farms has also continued to rise.
Ma Chenghai, who is engaged in teaching in other places, realized that the cold chain system and processing chain of the sheep industry contained business opportunities, and after investigating the market, he decided to return to his hometown to start a business.
With the assistance of many local parties, he will monopolize the sheep raised by poor households, relying on channels such as east-west collaboration, and then carry out monolithic marketing.
After expansion, the cooperative established by Ma Chenghai covers everything from breeding to primary cutting to deep processing.
Ma Chenghai said that traditional shepherds are self-sufficient "goat sellers."
Nowadays, with the cooperation of logistics platforms and the promotion of e-commerce, Dongxiang mutton is more famous, breaking into Beijing, Shanghai and Guangzhou, and into all parts of the country.
The reporter’s impression in recent interviews is that many breeding farms in Dongxiang have also installed infrared cameras for real-time monitoring. If a person approaches, there will be a voice reminder. The bamboo poles are also woven into a "ground" to separate the animals from the feces. The child is exceptionally clean.
“In the past, we raised sheep for a little time, even for self-sufficiency. Now we should think about how to sell mutton farther.” Zhang Zhongshan, a “post-90s” sheep husband, owns a large-scale breeding farm. Holding a lamb in the house, the scene was broadcast live to fans via mobile phones.
As the representative of the "post-90s" returning home to start a business, Zhang Zhongshan has a keen perception that as Dongxiang's hand-caught lamb's reputation has risen, "Dongxiang tribute sheep" has become more and more well-known to the outside world. Contains unlimited business opportunities.
Different from the local “sheep husband” who simply raise sheep, he opened an online shop to increase click-through rate, taught himself to take pictures, and even became an anchor to start a new life of live feeding sheep and selling online.
Zhang Zhongshan believes that if you do not rely on live broadcasts for e-commerce, you will be slowly eliminated and unable to keep up with the rhythm.
At the same time, Zhang Zhongshan combined the comments of netizens to launch segmented products such as lamb leg, lamb scorpion, lamb neck, etc. The weight is 500 grams as the standard.
In his view, such products meet the convenience and practical needs of urban consumers.
In the movie "My Hometown and Me", the story of young people returning to their hometowns to start businesses and drive rural development has always happened in Dongxiang. Farms have been built on once deserted land. In addition to the sound of cattle and sheep, the ancient villages gradually With the presence of young people, the village "lives" again.
Ma Zixiang, director of the Animal Health Supervision Office of the Animal Husbandry Development Center of Dongxiang County, said in an exclusive interview with a reporter from Chinanews.com that a new type of professional sheep breeders with culture, technology and good management are becoming the vanguard of returning to their hometowns to start businesses. They are driving the countryside. A powerful pusher for revitalization.
Of course, apart from the participation of local people in Dongxiang in selling sheep, the national poverty alleviation action is also an important factor.
In April 2018, Dongxiang County became a paired assistance county by Country Garden Group. The group dispatched a 14-person poverty alleviation team to take root in Dongxiang. In addition to supporting the development of the sheep industry through purchases and donations, it also relied on platform resources to open up Dongxiang sheep. Online and offline sales channels, and develop products of different specifications according to the tastes of diners in different regions.
The picture shows the waiter serving Dongxiang hand-caught lamb.
(Data Map) Photo by Yang Yanmin
At the same time, Sinopec Group, Fangda Group, Xiamen Lin Company, Qianjin Animal Husbandry, Xinyuan Company, Tengda Industry, Liaoyuan Dairy and other state-owned and private enterprises have also provided assistance, solving technical and sales problems to a certain extent. .
Public data shows that Dongxiang County has more than 1.8 million sheep breeding, and has developed more than 3,000 catering stores across the country.
In June 2021, the local "Dongxiang Hand-caught Mutton Product Technical Specifications Standards", which has been revised and improved many times, launched the latest version, which made clear requirements in the links of breeding, breeding, slaughtering, processing, storage, marketing, and distribution.
"Dongxiang people are good at raising cattle and sheep, and good at making specialties such as hand-caught lamb." Qi Zhengli, deputy director of Dongxiang County Market Supervision and Administration Bureau, told China News.com. Industry extension The catering industry presents great business opportunities, and more and more Dongxiang businessmen have become "goat sellers" and travel everywhere. (Finish)