Chinanews client, Beijing, August 10 (Zuo Yuqing) Salary cuts, layoffs, transformation... The K12 (basic education) off-campus training industry is ushering in the drastic changes of the times. Leaving or persisting is a multiple-choice question for adults.
Data map photo by Wang Nina
Pay cuts, layoffs
Before the industry storm came, everything had a clue, but many people, including capital and industry business owners, were lucky.
Just six months ago, Good Future, Gaotu (learn with whom), Ape Guidance, Homework Assistant, etc., were still fighting for the top position in the K12 online education field.
All this began to change drastically on July 24.
"I was still at work the day before, and the situation was calm, but I was forced to resign the next day." said Baozi (a pseudonym), who was just laid off by the company in disguised form.
"On August 1st, we were suddenly called by the director to a meeting and talked about the new policy, telling us to reduce the basic salary, and if we did not meet the task target, we would have to deduct an additional basic salary." "Because we couldn't accept the salary reduction, we all voluntarily resigned. , So there is no compensation."
The head teaches a certain teaching point.
Photo courtesy of the interviewee
A similar encounter was Xiaoxue (a pseudonym) who worked in another company. “Either transfer or resign. However, the assessment of new positions is basically difficult to complete, and some people leave by themselves if they are unwilling to transfer.”
"Yesterday, I also promised that the compensation plan has N+1, and today I changed my words and there is nothing, which is equivalent to a bare resignation." As of press time, some employees of a certain company still have not reached a proper plan with the company.
"I have special feelings for the company, and I feel very uncomfortable watching each of my partners feel wronged, weep, and leave unwillingly." Xiaoxue said.
"There should be N+1 core positions. Sales and tutors who have a large number of them are estimated to be more difficult and cannot be compensated, and many of them are outsourced personnel." An industry executive said bluntly.
Apologize, refute rumors
"When an avalanche occurs, no snowflake is innocent." On July 24, the "double reduction" policy was announced, reorganizing the chaotic off-campus training industry.
"The core motivation is to survive." Gaotu Group founder Chen Xiangdong explained "layoffs" in a letter to all employees late on July 30.
It is reported that Gaotu Group has set a target for layoffs, involving tens of thousands of people.
Chen Xiangdong apologized to the laid-off employees five times in a letter from all employees: "I'm very sorry, we had to make such a difficult decision... It is very, very sad, and many of our friends will have to leave..."
In the vortex of the storm, the rumors of "Yu Minhong cried", the chairman of New Oriental, made many people even more embarrassed.
Whether Yu Minhong cried has not been confirmed, but it is true that Yu Minhong was angry.
Yu Minhong posted an article in Moments of Friends.
A few days ago, New Oriental was rumored to hold a summer training camp for Youneng Middle School on the cruise ship, and then Yu Minhong angered in the circle of friends, "How much do you hate New Oriental to get down on this difficult time?"
Zhang Yi, the founder of the head of education, also angered the circle of friends. In the face of rumors of bankruptcy, Zhang Yi also advised those who spread the rumors to "don't get into trouble."
Zhang Yi posted an article in Moments of Friends.
Wait and see, confused
Some have fled the off-campus training industry, while others have chosen to stay on the sidelines.
Despite being "persuaded" by the company's salary cut in disguise, Baozi (pseudonym) chose to stay in the off-campus training industry and went to another company.
"Demand is here, and the industry will not collapse."
In the surging tide of layoffs, Jiajia (pseudonym) became a newcomer to an off-campus training company.
"In fact, I didn't think so much. It happened to have such an opportunity, and it was suitable in all aspects, so I came." When talking about why he entered the K12 industry at this time, Jiajia replied.
"One day I will have children and I will face education problems, so it's better to enter this industry to understand." Jiajia's attitude is still very optimistic.
Parents who are waiting for their children to finish school.
Photo by Zuo Yuqing, China News Service
In a small town far away from the big city, it seems that the storm has not yet been felt.
"Are there strict regulations in big cities? Will anyone be arrested?" Qi Juan (pseudonym), who runs a small English training institution in a small northern city, asked in confusion.
Large-scale off-campus training institutions such as New Oriental and Good Future have not settled in the small town where Qi Juan is located. The small institutions that offer supplementary classes here are all small institutions.
In her view, the policy storm has not yet spread to this small city in the fourth and fifth tiers, and the panic in large off-campus training institutions is far away from them.
A fluke
Qi Juan told Chinanews.com that in the local area, apart from the transfer of some training courses online, some of them are still "committing crimes".
"Qualified institutions will be more cautious. If you don't have a business license, you will be unscrupulous in making up classes." Qi Juan said, "Many people who have no license feel that they can make up when they can make up.
For example, Qi Juan, some people who are still in the K12 industry, believe that there is "rigorous demand" in the market.
However, they may have underestimated the determination of the policy.
Under the heavy blow, capital ebbs, and the K12 era has come to an end.
Hillhouse has already cleared the stock for a good future and educates together, Tiger Global Fund has cleared the stock of Gaotu...
On July 27th, some Beijing off-campus training institutions stated that they would normally recruit summer classes and support appointments for autumn classes and winter classes.
But recently, New Oriental, Good Future, etc. have shut down online and offline appointments for primary and secondary courses.
New Oriental customer service said that in addition to summer classes, there are no plans to schedule classes for autumn classes.
On New Oriental’s official website, search for "primary mathematics" and it shows that there are no relevant courses.
Recently, the Beijing Municipal Education Commission and the Municipal Education Commission stated that subject training institutions strictly comply with the requirements of the central and municipal party committees and will no longer hold classes during summer vacations.
To implement the policy, many places have also expressed their opinions, published articles, and even begun to take strong measures to standardize off-campus training.
Zhang Lei, the founder of Hillhouse Capital, once said: "Education is an investment that never needs to be withdrawn. Education is the most happy investment."
But the fact is that compulsory education should be public, fair and equal.
Education is not business, education is still education.
(Finish)