The number of podcasts keeps increasing. Audio is also becoming increasingly important as an offer from media companies that have long relied only on the printed word. Why is it worth it? And is it good business too? Does it make sense to continue to rely solely on advertising, or will podcasts be increasingly listened to by subscription in the future? One thing is certain: In the meantime, artificial voices have also managed to read written texts aloud almost like a person - what will follow from that? Florian Budnik, Product Manager at FAZ, has to turn these trends into a business model.