The clubs in Spain’s soccer league, some of which are heavily indebted, receive an injection of billions of dollars.
The British financial investor CVC Capital wants to take over a share of 10 percent in a newly founded marketing company of "La Liga" for 2.7 billion euros, as confirmed by the league association.
There has already been an agreement in principle, the clubs still have to agree.
They are to receive 90 percent of the CVC funds.
These should not be used for player transfers, but only for investments in the infrastructure.
"The agreement is intended to accelerate change in the world of entertainment and maximize the growth opportunities for the clubs," said a statement from La Liga.
The league is valued at 24.2 billion euros in the transaction.
An insider close to the league operator said that La Liga wanted to overtake the English Premier League again within 6 or 7 years, or at least catch up with it.
Thanks to financially strong foreign investors, this is considered number one in Europe.
CVC has been flashed off in Italy and Germany
Among other things, CVC is to participate in central sponsorship income.
The media rights are excluded from the transaction, and the investor should not have any sporting influence either.
Spanish clubs like FC Barcelona and Real Madrid got into debt in the struggle for the best players, and the Corona crisis made the financial situation even worse.
The two top clubs are therefore still among the most ardent advocates of a European “Super League”, which initially failed in the spring due to opposition from politicians and fans.
CVC has been trying to get a foot in the door of several of the major European football leagues since the beginning of the corona pandemic. In Italy, CVC wanted to participate in the media revenues of Serie A as part of an investor consortium, but was thrown out by the big clubs. The German Football League (DFL) wanted investors to have a 25 percent share in the marketing of media and license rights abroad, but here too the majority of clubs said no.