Nayuki’s tea again exposes "cockroach infestation", which is a gambling on consumers’ health
Naixue’s tea is the second largest in the domestic tea industry, but because of its main high-end, the average customer unit price is the highest in the industry. At the same time, it is also the "first stock of new-style tea drinks" that was just listed at the end of June... One of these auras Next, Nayuki's tea can be said to have earned enough popularity and won a large number of fans.
However, judging from the unannounced visits by Xinhua News Agency reporters, it is full of high-end brands. In fact, the reputation is hard to pass. The food safety violations of the stores involved can be described as shocking. Such a level of food safety management is simply a gambling on the health of consumers.
In fact, it is not the first time that Nayuki's tea has had an accident.
The rise of this Internet celebrity brand has been accompanied by various food safety issues.
For example, in January 2019, its Grandview Plaza branch was fined 9,150 yuan by the Food and Drug Administration of Tianhe District, Guangzhou.
In May 2020, the Oubao sold at a store in Nanchang was exposed to mold and deterioration. Since then, Naxue’s “late night apology” has been posted on Weibo’s hot search.
In November 2020, its Daduhe store was fined 50,000 yuan by Shanghai Putuo District Municipal Supervision Bureau for producing and operating food and food additives that did not comply with laws, regulations or food safety standards... Mistakes, I am afraid it is impossible to justify.
Are there any loopholes and defects in its quality control system, and whether there are biased management ideas? Isn't it worth investigating?
Internet celebrity brands like Naixue’s tea have the ability to burn money to make the outside world astounding, including renting the facades of prosperous business districts, glamorous decoration, hiring traffic stars, telling good business stories, making high-value packaging and so on.
But the money seems to have not been burned to the right place. It should be noted that product quality and quality are the basis for a brand's survival. If energy and resources are spent on superficial skills and fancy gimmicks, it is a key issue of food safety. However, it is easy to pass, and problems will happen sooner or later.
There is a cockroach in the kitchen, I'm afraid there is a second one.
Therefore, the food safety issues exposed by the Xinhua News Agency are probably just the tip of the iceberg.
Regarding this, Nayuki's tea official can't take it lightly, but must draw inferences about it, investigate all stores and all processes and links, and come up with a comprehensive rectification plan.
As a supervisory authority, you should not stay out of the matter either. For related violation stores, investigations and penalties should be carried out in accordance with the law.
At the same time, for the tea industry, which has many on-site production links and complex use of raw materials, it is urgent to strengthen daily supervision and guard the line of defense of food safety.
Chengdu Commercial Daily-Red Star News Special Commentator Yu Ping