China News Service, Beijing, August 3 (Reporter Xia Bin) One hour after Yang Qian's aspiration for the championship, the same little yellow duck hairpin went viral on Taobao, the champion's golden sentence design Chinese noodle bowl, and the "my time is here" T-shirt In 3 days, the sports equipment "made in Zhejiang" became popular in the Tokyo Olympics...

　　In the face of this Olympic feast, small and medium businesses have used their hot search response, product innovation, and R&D capabilities to show the world their own "faster, higher, and stronger" spirit.

　　On July 27, when the whole nation was paying attention to Yang Qian's winning the Olympic gold for China, Chen Gengping, the owner of zozo quality hair accessories Taobao shop, set his sights on the little yellow duck hairpin on the champion's head.

"I'm a professional habit. I saw the card at a glance, and I felt it was hot." One hour after winning the championship, Yang Qian put the same hairpin on the store with the same little yellow duck.

　　After the sales volume exceeded 10,000 pieces, he arranged for a salesperson to rush to the Yiwu Small Commodity Market, and quickly collected tens of thousands of small yellow duck hairpins and carrot rubber bands.

This is not over yet, and Chen Gengping can be confident after he has ordered tens of thousands of items on the phone with the cooperating factory.

In the next few days, along with news reports and various hot searches, small businesses also ushered in the peak sales of the little yellow duck issuing cards.

　　In the Yiwu Jewelry Industry Belt, such an explosion story of "selling with time" has become the norm.

The hot events were quickly put on the shelves within one hour to grab the first wave of attention, and within 24 hours, the reproduction of the hot-selling jewelry was completed, and online and offline wholesale and retail were promoted simultaneously with the momentum of hot sales.

　　"A hot search takes only a few days, orders are fragmented and volatility becomes larger." A factory manager introduced that over 90% of orders in Yiwu came from foreign trade before. These orders were prepared 1 year in advance, and the hot search is about fast , The factory must adjust, not only to be able to accept small orders, but also to accept urgent orders.

　　Data shows that there are at least more than 2,000 high-quality factory merchants behind Yiwu Taobao merchants, and 150,000 jewelry practitioners are following the "hot search".

In recent days, the average number of small yellow ducks sent from Yiwu during the peak period is at least 500,000 pieces per day, an average of 6 pieces per second.

The speed of Yiwu merchants makes the Olympic economy "faster" and adds new consumption concepts to the Olympics.

　　Many Chinese factories not only integrate innovation and speed, the famous sayings of Olympic athletes and the time to break the world record, etc., can also become a source of inspiration for small and medium-sized businesses and quickly develop innovative "national tide" new products.

　　Cai Yongxun, the founder of the new brand Hao Chao, is the second generation of a ceramic family in Chaozhou, Guangdong. His father has been engaged in ceramics foreign trade for a long time, producing and processing for internationally renowned ceramic brands.

"Post-90s" Cai Yongxun hopes that products will be able to walk under the spotlight of young people and create Chinese trendy products.

　　Taking advantage of the Olympic Dongfeng, he spent 3 days quickly launching an Olympic golden sentence noodle bowl, "Chinese team YYDS, I want to eat braised prawns, my nickname is small steel cannon...", he took the Olympic champion The buzzwords are concentrated on a "sweet and salty" noodle bowl.

Cai Yongxun said that seeing Olympic athletes fighting on the front line, he wanted to record these scenes in his best way.

　　There are many other businesses like Cai Yongxun who innovate the "national tide", "my time is here", T-shirts, "he can't beat me" canvas bag, "as long as the motherland needs me" pillows, "stable" mobile phone cases... refused The same consumers are more and more willing to pay for their individuality.

　　Data shows that in the past year, consumers who advocate individual expression have reached a market scale of tens of billions in the customization industry.

The Olympic economy is a field. Behind the vitality of small and medium-sized businesses is continuous user innovation. Only by this can they go higher and farther.

　　At the opening ceremony of the Tokyo Olympics, a spinning bike made Pan Yanjun very enthusiastic.

The appearance of the bicycle is exactly the same as that of its own brand. After repeated confirmations, this bicycle that has attracted worldwide attention is made by its own.

　　The founder of Zhejiang Jinhua Sports Equipment Yijian excitedly posted a circle of friends: "It comes from Zhejiang, China."

　　Pan Yanjun is a business in the Jinhua fitness industry belt and an invisible champion in the field of fitness equipment. His products can be adopted at the opening ceremony. He boils down to the business technology research and development capabilities driven by Chinese consumers.

　　Jinhua is one of the largest health and leisure sports industry belts in China. Treadmills, spinning bikes, and elliptical machines are the mainstays. In recent years, new products such as fascia guns, fat rejection machines, and smart rope skipping have been developed.

It is understood that only one category of fascia guns contracts half of the global supply.

　　The sports craze triggered by the Olympics has also ushered in a new sales peak for Jinhua Industrial Belt. The hidden champions of brands like Yijian have used technology to interpret a stronger Olympic economy.

　　Hu Qimu, chief researcher of the digital economy think tank, said that the vitality and health of small and medium-sized enterprises is a barometer of the development of the national economy. Their performance in the Olympic economy also shows the vitality and innovation of the country's industrial development. The Chinese factory originally has a complete production capacity. After it reacts chemically with the consumer trend vane, it fully demonstrates the "fastness" of the Internet and the "ability" of the Chinese factory, and ultimately enables all hot spots and ideas to be implemented quickly. It also allows people's enthusiasm for consumption to be fully released. On this Olympic stage, the digital capabilities trained in Chinese factories have added new interpretations to the sports economy. (Finish)