On July 29, the China International Digital Entertainment Industry Conference (CDEC) was held in Shanghai.
As an industry authoritative high-end conference held at the same time by ChinaJoy, CDEC this year has the theme of "New Transformation, New Ideas and New Patterns" to gather representatives of outstanding enterprises in the industry to share new trends, new achievements and new achievements in science and technology + cultural ecology.
Xie Fei, CEO of Shengqu Games, attended CDEC
Focusing on the new changes facing China's online games in the post-epidemic era, Xie Fei, CEO of Shengqu Games, delivered a speech entitled "Starting from the beginning of the game, and then to the end of the game."
In her eyes, people in online games stir the Red Sea with a pair of "creative" and "technological" oars, and promote the evolution of the game industry from "entertainment" to "scene-oriented".
Gamers in the new era can only fully release the innovation and driving force of science and technology if they are firm in science and technology, and make the game leap from "boundary" to "unbounded".
Xie Fei believes that after the "breaking" of the traditional game loop, the reconstruction of knowledge and the reset of thinking will open up a new pattern for the game industry.
Those who dare to disturb the Red Sea are often the first to usher in legends
In 2001, the output value of China's online games was only 370 million yuan. In 2020, the number of Chinese game users reached 665 million. China's digital game market reached 278.687 billion yuan, a year-on-year increase of 20.71%, of which more than 80% of independently developed products, China became the world's largest The game market.
In the course of more than two decades of development, China's online games have achieved a transition from "catch up" to "parallel run" or even "leader".
Xie Fei believes that behind this is inseparable from countless gamers who are unwilling to stay in the "comfort zone". They always face the challenge with a running attitude and bravely stir the Red Sea.
This group of young gaming youths use innovation to meet challenges and use technology to activate the potential of the industry; they solve the problem of insufficient broadband speed in the form of a local area network, innovatively propose the E-sales model to lower the game threshold, and unlock more diversified leisure, heavy, etc. on the mobile side The game category burned the game war to the clouds on the eve of 5G commercialization...This group of gamers proved to everyone that those who dare to stir the Red Sea are often the first to usher in legends.
Only by keeping science and technology upright can the humanities be manifested
In recent years, the new "definition" of games has become the focus of discussion among major game manufacturers.
With the development of technology, the boundaries of the game are being blurred, from boundary to unbounded.
Last year, Houston rapper Travis Scott held an online concert in Fortnite. The game successfully broke the boundaries of the scene. This concert attracted 27.7 million spectators. The number of views exceeded 45 million, setting a double record for the number of simultaneous online games and online concerts.
In the territory of Shengqu Games, games are breaking the boundaries of culture, function, and industry.
Xie Fei said that Shengqu Games has transformed an old building in Xintiandi into the country’s first public welfare red cultural experience space. Culture is integrated into an offline space of 500 square meters; The Legend Innovation Research Center jointly established by Shengqu Games and Zhejiang University has launched a digital drug for the treatment of children's ADHD ("Attention Deficit Disorder", commonly known as pediatric ADHD) after a year of research and development. "Strengthen Training Number", three clinical trials have been carried out, and the game has carried the function of treating the nervous system; Shengqu Games cooperated with Tencent to jointly participate in the construction of the "Digital New Infrastructure" project-the Yangtze River Delta AI Supercomputing Center, which is a national leader 3. Asia's leading AI supercomputing center and the country's largest GPU computing cluster.
Technology creates glory, and games develop without boundaries.
In Xie Fei's eyes, science has no boundaries, and science and technology have boundaries.
She believes that with the accelerating arrival of the intelligent age, "keeping integrity" has become the most fundamental element of technological development.
Guided by correct values, games empowered by science and technology can help patients cure neurological diseases and participate in the construction of smart cities... This is the power of science and technology.
Knowledge needs to be reconstructed, and the pattern will be vast
Xie Fei said that in order to ensure the therapeutic effect of the digital drug "Intensive Training Number", the developers of the Legend Innovation Research Center, like kindergarten teachers, live with more than 300 children, and collect what children are willing to accept for several months. Cartoon shapes, patterns and colors are directly reflected in the game, creating a relaxed and pleasant immersive digital therapy atmosphere; AI algorithms are used to intelligently adjust the level of difficulty, monitor the patient's game values in real time, and dynamically control the condition and treatment effect.
The case cited by Xie Fei fully demonstrates the power of science and technology.
Keeping science and technology upright encourages game practitioners to use the spirit of craftsmanship to create more skilled and more sophisticated products to meet the social needs of more diverse scenarios.
After the traditional game industry closed loop "breaking the circle", game companies have upgraded from creators of cultural and entertainment content to "fusion devices" for cultural heritage, public services, educational applications, and technological innovation.
In Xie Fei's view, this process is a process of knowledge reconstruction and thinking reset. This change will not only break the boundaries of game cognition in the past 20 years, but will also usher in a huge change in the game landscape.
Xie Fei believes that Chinese games have gone from simple to giant, because the technology full of goodwill will surely ignite the spark of the times and illuminate the civilization of the future.