Chinanews.com, Beijing, August 2 (Reporter Du Yan) In response to the strong public reaction to the chaos of off-campus training institutions, the Beijing Municipal Market Supervision Department said today that in conjunction with the 2021 people’s livelihood case investigation and handling of the "Iron Fist" operation, off-campus training institutions will continue to be strengthened Enforcement inspections, investigation and punishment of many off-campus training institutions publishing illegal advertisements, running schools without a license, price violations, unfair competition, etc., and announced three cases of Xueda Education, ABC Foreign Language Training School, and 51talk publishing illegal advertisements.

Xueda Education publishes false advertisements, unfair competition and price violations

　　After investigation, a certain course sold by "Xueda Education" in its APP marked the original price of ￥6000 and the current price of ￥3600, but the above original price (marked high price) was never sold before the promotion, which constituted the use of false or use The misunderstanding of price tactics to deceive consumers into transactions violates Article 14 (4) of the "Price Law of the People's Republic of China".

At the same time, the "Xueda Education" APP stated that "the big topics are all under pressure, especially the philosophical and political ones, almost exactly the same", citing unreal user reviews and fictitious teacher resumes, which constituted the implementation of false or misleading commercial propaganda. The behavior violated the provisions of Article 8 Paragraph 1 of the "People's Republic of China Anti-Unfair Competition Law".

"Xueda Education" publicizes the "New College Entrance Examination Express Plan, Directly to 36 "Double First Class"" on its official website www.xueda.com, which constitutes a clear indication of the effect of entering a higher education, obtaining a degree, or education and training. Or the act of implied guaranteed promise violates Article 24(1) of the "Advertising Law of the People's Republic of China"; use the school badges of educational institutions such as Tsinghua University, Peking University, and Renmin University of China on their official website. Publicity is the act of "using the name or image of educational institutions or professionals as proof of recommendation".

Violated the provisions of Item (3) of Article 24 of the "Advertising Law of the People's Republic of China".

　　On May 28, 2021, the Chaoyang District Market Supervision Administration imposed a combined fine of 1.235 million yuan on "Xueda Education" price violations, illegal advertisements, and false propaganda.

ABC Foreign Language Training School Tongzhou Campus is running a school without a license, and the price violates the law

　　Upon investigation, the party concerned did not obtain the "School Permit" issued by the education department to open the ABC Foreign Language Training School Tongzhou Campus in Xinhua West Street, Tongzhou District, to carry out business activities for youth English training. Since 2019, he has obtained illegal income of 65631.49 yuan.

The party’s unauthorized establishment of a private school violated Article 64 of the Law on the Promotion of Private Education.

At the same time, the parties have published multiple group-purchase courses on third-party platforms such as Meituan and Dianping. The original price of the courses was fictitiously traded. This constituted an act of using false or misleading price methods to lure consumers into the transaction, which violated the "Chinese People The provisions of Article 14 (4) of the Republic Price Law.

　　On June 21, 2021, the Tongzhou District Market Supervision Administration imposed a fine of 181,300 yuan on the Beijing Jingchengying Education Network Technology Co., Ltd. Tongzhou Branch for organizing private schools without authorization and merging price violations.

51talk publishes false advertising case

　　According to investigations, from January to April of 2021, the parties have successively posted advertisements on their self-built website (www.51talk.com) that there is a systemic design that guarantees the effect of learning: The terms "improving performance" and "improving children's comprehensive English ability" violate the provisions of Article 24 of the Advertising Law of the People's Republic of China.

　　On June 28, 2021, the Shijingshan District Market Supervision Bureau imposed a fine of 500,000 yuan on Beijing Dasheng Zhixing Technology Co., Ltd. for its illegal advertising activities.

　　The reporter learned that up to now, the market supervision departments at all levels in Beijing have dispatched 9566 law enforcement personnel, inspected 5,031 offline education and training institutions, inspected 956 online education and training institutions, and received 157 transfer clues from education departments. It carried out 172 joint law enforcement with education and other departments, and a total of 528 cases were filed, 139 cases were punished, and a total of 11.5282 million yuan was fined and confiscated.

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