If Aston Martin is one of the most admired brands in the world, it is clearly not enough of those who can afford them.
The manufacturer has in fact always suffered from insufficient sales, to the benefit of rivals such as Ferrari and Porsche.
In short, it has, during its history, been more often in the red than in the green.
It was a bit, to a lesser extent, the situation of Porsche, until 2002, year of birth of the SUV Cayenne.
50%
And as the Cayenne has put Porsche back on track, the DBX appears to be on track to do the same with Aston Martin.
Since its launch, the SUV has represented a good half of the brand's sales.
Thanks to this, during the second quarter of 2021, the brand's turnover has ... quintupled compared to the same period in 2020.
However, Aston did not get out of the woods so far, since despite this it still recorded an operating loss of 44 million euros for this quarter.
But it's still better than the 190 million or so losses in the first half of 2020. Things are therefore moving in the right direction, and should be even better with the arrival of new versions of the DBX, in particular a plug-in hybrid.
So no, we too, we had enough SUVs.
But when he saves a dream brand, he is forgiven.
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