Entering the Junjia Real Estate Suzhou New Future Garden Store, a table card is placed at the most eye-catching position of each meeting table. On it are Junjia’s 7 peace-of-mind service promises-real listings are fake and 100% is lost, and transactions are impossible. Reasons for rebate commissions, do not eat the price difference once found to be doubled back, compensation for water leakage in the house, compensation for the loss of 100 yuan for transfer of ownership, advance payment for the loss of property arrears, and security of the house.

　　According to the store manager Bao Yuzhi, before the signing of each entrusted transaction, Junjia’s broker will explain to customers the content of these assured service promises in advance, letting customers know that they can seek help from Junjia when they encounter corresponding problems.

Such scenes are staged every day in more than 500 Junjia stores in 8 cities.

　　In less than 3 years, it has grown from zero to its current scale. The rocket-like growth of Junjia Real Estate is inseparable from the guidance of founder Chu Chenglu's 17 years of experience.

"My university majored in real estate operation and management. After graduating in 2005, I entered the real estate brokerage industry. I have been promoted from a first-line broker to a regional manager in 7 years. It can be said that most of my business experience and management methodology are From this experience." Chu Chenglu said.

Attach importance to the growth of brokers and build a perfect talent training system

　　In July 2018, Chu Chenglu and Shell joined hands to establish Junjia Real Estate.

With years of experience, Chu Chenglu clearly knows that the biggest problem hindering the development of the industry is the low level of professionalization of brokers and the large variance in service.

　　"Now many young people want to start a business and have a business of their own, but the failure rate of starting a business from scratch is too high. One of the starting points for my founding of Junjia is to increase the success rate of opening real estate brokerage stores, so as to make many aspirations. Young people who are entrepreneurial but inexperienced provide an entrepreneurial platform starting from 0.5." Chu Chenglu's approach is to build a talent training system for the brokerage industry, promote the professionalization of brokers, and help franchise shop owners to succeed in entrepreneurship.

　　One of the important reasons for the cooperation between Junjia and Shell is that Shell has used its industrial knowledge accumulated over the years to create a complete professional training and growth system for brokers.

Including the mentoring and teaching program for newcomers, the "Salary Plan"; the "Big Exam" that helps brokers to improve professionally by means of exams and learning; In addition, Shell has also built a Shell Brokerage Academy, which is committed to being a broker. Provide online basic training + offline high-level empowerment scenario training.

For the manager shop owners and brand owners among the brokers, Shell has also developed the Huaqiao Academy to cultivate professional shop owners and the Force Field to empower entrepreneurs in the residential service sector.

　　However, Shell is a technology-driven new residential service provider, and the training services provided are aimed at all new residential service providers who cooperate, and it is impossible to solve all the problems of everyone.

At the same time, the real estate brokerage industry is an extremely localized business. Real estate policies, bank loan policies, and administrative regulations vary from place to place. These are all knowledge that brokers need to master. Therefore, broker training must also be targeted.

　　"Our logic is that we won't talk about what Shell has talked about anymore. Our training system should complement the training system of Shell, mainly to solve the personalization problems encountered in our local market brokers." Chu Cheng Lu said.


Advanced digital operations from "slash and burn" to help brokers reduce costs and increase efficiency

　　According to Chu Chenglu, another important reason why Junjia chose to cooperate with Shell is that he hopes to use Shell's rich digital tools to help stores and brokers reduce costs and increase efficiency.

　　"In the past, brokers needed to waste a lot of time and cost on some auxiliary work, such as drawing house plans by themselves. Because brokers are not professional in drawing, they not only need to spend a long time drawing pictures, but also drawing pictures. The accuracy is often very low. I have even seen floor plans drawn by some brokers. The area of ​​the toilet is larger than that of the bedroom, which affects the experience when it is shown to customers.” Chu Chenglu recalled.

　　Now with the help of Shell’s VR photography technology, the agent does not need to spend time drawing, and can get a high-resolution 3D floor plan.

This not only saves the broker's time cost, but also has a better user experience, thereby improving the broker's operating efficiency.

　　According to Bao Yuzhi, during the epidemic last year, many communities in Suzhou did not allow outsiders to enter, which caused great trouble to their offline viewing.

However, with the help of Shell's VR viewing products, they can show customers online. Many customers choose their favorite houses through VR viewing, and wait until the community is lifted to see the houses on the spot, and then the transaction is completed smoothly.

　　In addition to VR viewing, Shell has also created a wealth of digital tools such as real estate dictionary, online signing, online loan signing, and data billboards.

Efforts to create quality services and promote a positive cycle of industry quality

　　With the blessing of the talent training system and digital tools, Junjia has started a crazy expansion road since its inception. It has grown at a rate of almost 200 stores per year. The coverage of the city has also extended from the original Suzhou to Kunshan, Wuxi, and Yantai. , Nantong, Hefei, Nanjing, Wuhu.

　　But at the same time of rapid development, Chu Chenglu almost failed to grasp the sharp sword of quality service for a while, and cooperated with some franchise shop owners who, in hindsight, did not seem to be in the same frequency as Jun's.

After discovering the problem at the beginning of 2020, Chu Chenglu slowed down the expansion of stores, and at the same time, the team began to conduct discussions and review.

On the one hand, Junjia began to strengthen the quality service training of franchised store owners, and on the other hand, it cancelled cooperation with some store owners whose service quality did not meet the standard.

　　The reason why Chu Chenglu attaches so much importance to the service quality of stores is because he believes that quality is the number one driving force in the real estate brokerage industry.

　　"Brokers should not uphold the concept of closing transactions as king, but should put the goodness of customers first. Only by meeting customer needs as the primary goal and continuously providing customers with quality services can they be recognized by customers. Promote the establishment of a positive cycle of industry quality." Chu Chenglu said.