Chinanews.com, Beijing, July 29 (Reporter Yu Lixiao) 2021 "Beijing Gifts" Tourism Commodities and Cultural and Creative Products Competition (referred to as "Contest") on the 29th at Tianning 1, one of the "first Beijing Internet celebrity check-in locations" The No. Cultural Science and Technology Innovation Park was officially launched, and from now on, the public is soliciting entries.
In order to implement Beijing’s work on cultivating and building an international consumption center city, enhance Beijing’s cultural and tourism consumption potential, promote the high-quality development of culture and tourism, and create a new image of Beijing’s urban IP and cultural and tourism IP, the Beijing Municipal Bureau of Culture and Tourism will hold 2021" "Beijing Gift" Tourism Commodities and Cultural and Creative Products Competition.
This competition is based on the principle of highlighting Beijing's regional characteristics, capital characteristics, and cultural connotation. It requires unique creativity, profound connotation, fashion and practicality, beautiful appearance, and excellent quality.
The competition is divided into call for publicity (from now until September 15, 2021), expert review (from September 16 to September 30, 2021), awards and conversion promotion (from October 15 to October 30, 2021) )three phases.
The award setting of this competition is more scientific and complete, with the red theme of "Hundred Years Journey", the characteristic theme of "Peking Hua Charm", the theme of "cultural heritage" park culture, the theme of "Passionate Winter Olympics" ice and snow, and the theme of "Light of Culture and Museum" cultural and creative theme. The six themes of "Brand Cross-Border Co-branding" are designed to play a role as a bridge, gather cultural and creative resources, build a platform for cultural and tourism integration, and promote the development of Beijing's cultural and creative industry and the transformation of cultural and creative achievements.
The contest will select the 2021 "Beijing Gifts" tourism product and cultural and creative product competition total list (TOP100), various theme sub-lists and outstanding organization awards, etc. The award ceremony will be at the 9th Beijing International Tourism Products and Tourism Equipment Expo in 2021 (October 15-17, 2021, Beijing International Exhibition Center).
In order to further expand the influence of the competition and increase the promotion of Beijing cultural and creative products, the organizing committee will also arrange a series of exhibitions and matching activities: the listed works will be displayed on-site at the 9th Beijing International Tourism Products and Tourism Equipment Expo in 2021 It is also available for sale; organizes the "Beijing Gifts" tourism products and cultural and creative product contests on the list of works promotion, the "one-to-one" matchmaking meeting between listed companies and professional buyers, and the "Beijing Gifts Tmall Flagship Store" selection meeting.
The organizing committee will also arrange direct docking and sample production with the "Beijing Gift" Yiwu R&D Center for the works on the list in the design and creativity category.
This competition is mainly based in Beijing, and it is soliciting entries nationwide. All institutions, units or individuals that meet the theme and entry requirements of the competition can register for the competition.
Participating companies or individuals can fill in the entry information to the 2021 "Beijing Gifts" Tourism Commodities and Cultural and Creative Products Contest Application System (www.beijingliwu.com.cn), fill in the registration form and the intellectual property commitment letter.
And submit the application form and intellectual property commitment letter to each district culture and tourism bureau or Beijing Tourism Industry Association, and the organizer will submit it to the competition organizing committee.
The relevant person in charge of the Beijing Municipal Bureau of Culture and Tourism said that he hopes to strengthen the planning and guidance of Beijing’s cultural and creative products through the form of holding competitions, and actively guide social forces to participate in development and operation on the basis of digging and sorting out the capital’s cultural resources, and strive to create a Cultural and creative products with historical, cultural and artistic innovation and close to life.
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