The legacy of Anhui style enhances the night business district
Our reporter Liang Rui
For a city, the prosperity of the night economy directly reflects the vitality of the city.
In recent years, Luyang District, as a large commercial district in Hefei, has taken multiple measures to promote the "night economy", combined with the upgrading and reconstruction of Xiaoyaojin Park, and the creation of a national pedestrian street on Huaihe Road, focusing on upgrading the core business district, filling in consumer gaps, and activating urban development. New vitality.
Huaihe Road Pedestrian Street is the most prosperous and lively business district in Hefei.
When the lights were on, there was a bustling flow of people, which lasted until two or three o'clock in the morning.
Here are the memories of Hefei people for decades.
Zuo Fan, a citizen of Baohe District, Hefei in his early 30s, told reporters: “There are many delicious foods on Huaihe Road Pedestrian Street.”
In addition to eating, you can also go shopping.
Zhang Ying, a resident of Yaohai District, Hefei, likes shopping.
"There are many sports brands here, and there is a lot of room for selection." She told reporters, "Hefei is a fashion vane that can meet consumers' one-stop shopping needs."
It is understood that the Huaihe Road Pedestrian Street, which is a "China Famous Commercial Street" and shortlisted for the "National Pedestrian Street Pilot" list, has 1,200 merchants and 624 various brands, including nearly 150 domestic first-line brands and more than 60 international first-line brands. The annual passenger flow is as high as 55 million, and sales in 2020 will exceed 10 billion yuan.
In the 1 square kilometer area around the pedestrian street, major flagship shopping malls such as Hefei Yintai, Hefei Parkson, Gulou Jinzuo, and Department Store are located in between, supplemented by fashionable shopping malls such as Sun City and Shangjie, which are favored by young consumers in Hefei and the whole province. .
Huaihe Road Pedestrian Street is not just a commercial street, but a block that connects each other and communicates with each other through alleyways extending in all directions.
At the end of last year, the Zuoshan Alley, which was completely renovated and completed in half a year, was officially opened.
Combining the elegant charm, Hui-style traditional eaves tiles, and wood-grain stone brick elements, the "national tide fan" is soaked in the charm of Anhui style, and it has become a "net red alley" sought after by the citizens as soon as it appears.
At night, all kinds of signs in the alley light up the alleyway, exuding a unique smell of fireworks.
Flower armor, hot pot, string of incense...always stimulate the taste buds of diners; specialty shops such as clothing, beauty and make-up meet the shopping needs of citizens.
There are also two tiger-headed tiger-brained and naive "Lu Xiaopang" shapes at the alley, which are the objects of public photos.
"Every time he comes, the child has to take a photo with'Lu Xiaopang'." Zhang Ying said.
Cheng Yiming, who grew up in Xiaoyaojin Street, is currently working in a design company in Hefei.
He told reporters that in the past two years, the reconstruction of pedestrian streets has paid more and more attention to cultural and creative elements, and has continuously explored and embedded local traditional culture and human history in the reconstruction.
In addition to the mountain lanes, the "non-"-shaped lanes surrounding the Huaihe Road Pedestrian Street include: Beiyoufang Alley, Feiqiqiao Alley, Lizhi Alley, East Butterfly Alley, West Butterfly Alley, Lifu Alley, Qinlao Alley, Typhoon Shelter Alley, Gulou Alley and so on.
Zhuangzaoshan Alley and these streets are affectionately called "Xiaoyao Eighteen Alleys".
Each alley contains a deep historical story, which has been passed down through thousands of years to record the changes in the lives of ordinary citizens in the old city of Hefei, conveying a strong atmosphere of market culture and life.
Young couples linger in the dazzling lights and romantic atmosphere here; literary youth love the theaters and art shops here; old gluttons are greedy for the variety and taste of restaurants, cafes...
The reporter learned that "Xiaoyao Eighteen Alleys" are undergoing transformation in nodes and steps. In the future, they will become an important part of the Huaihe Road Pedestrian Street business circle and an important support for the construction of the Huaihe Road Night Economic Ecosphere.
Nowadays, Huaihe Road Pedestrian Street is stepping up its business format improvement, quality improvement and management improvement, in order to stimulate new growth in consumption and promote consumption upgrade.
These measures include increasing the intensity of introducing large stores, first stores, experience stores, flagship stores, and online celebrity stores, enhancing business vitality, improving spatial layout, and integrating effective resources.
In order to gather more popularity, the local area has also accelerated the transformation and upgrading of the surrounding environment of the business district.
Since July this year, Xiaoyaojin Park, a famous historical and cultural park known as the "green pearl", has been renovated and returned.
At night, architectural facilities such as musical fountains, elephant slides, and Xiaoyao Pavilion in the park appear exquisite and dreamy under the lights.
In the newly-built open-air stage Zhuangzhuang, "Zizhuang Tingyin" is staged in turn, allowing citizens and tourists to be mesmerized and feel the charm of drama.
The "sea of people" in the pedestrian street of Huaihe Road, which is across the road from Xiaoyaojin Park, is constantly "rising tide". Residents who go shopping and taste food can also take a walk in the park to enjoy the scenery.
Driven by the "night economy", in the first five months of this year, the total sales of Huaihe Road Pedestrian Street reached 6.19 billion yuan, a year-on-year increase of 36.7%.
The retail sales of commercial enterprises in Luyang District, where Huaihe Road Pedestrian Street is located, are 20.36 billion yuan, a year-on-year increase of 31.3%, which is 3.9 percentage points higher than that of the whole city.
Our reporter Liang Rui