Consumption, on the plateau continued to "upgrade"
the reporter common sense
Consumption is the firewood, rice, oil and salt of a family, the fireworks in a region, and the most agile note in China's economic symphony.
Today, multi-level and multi-faceted are the comprehensive forms of my country's consumption field. Consumption upgrading, consumption improvement, and release of potential are the direction we strive to move forward.
The newspaper launched the column "What Are They Buying" to tell the "consumption in progress" of people in different regions with vivid and detailed consumption stories, showing their consumption vision.
"Uncle Duoji, your refrigerator is here!" Recently, Liu Tingting, owner of a JD home appliance store in Milin County, Linzhi City, Tibet drove dozens of kilometers to deliver a brand new refrigerator to Duoji's door.
The uncle Duoji mentioned by Liu Tingting is named Deqing Duoji. He is 60 years old and lives in Xiga Village, Milin County, Nyingchi City.
Two days ago, he bought a refrigerator on the JD APP, but he didn't expect the refrigerator to be delivered so quickly.
"In the past, some major appliances had to go to the city to buy, and the round trip cost was very high." Deqing Duoji was quite moved.
Uncle Duoji's online shopping experience is a microcosm of the upgrading of consumption and changes in consumption habits of the Tibetan people.
Nowadays, with the convenience of transportation and the accelerated pace of consumption upgrades, a dazzling array of products have entered the "roof of the world", enriching the production and life of the people in Tibet, and giving the consumer market here a vigor and vitality.
Online shopping integrates into life
On July 17, Deyang, who lives in Lhasa, received a call from the courier early in the morning.
“I’m basically buying products from JD’s local warehouse now. I place an order in the morning and receive it in the afternoon. I prefer to shop online rather than go to an offline supermarket or shopping mall.”
In Lhasa, online shopping has become a new way of life for the Deyang generation of young people.
Peng Yunchao, a distribution clerk at JD.com, feels deeply about this change in consumption habits.
Every day at 11 o'clock noon, he would ride an electric tricycle to Nanyuan Community, Liuwu New District, Lhasa City to start delivering goods.
Peng Yunchao told reporters that he has worked in Lhasa for more than 7 years. In 2014, JD.com had only one sales department in Lhasa, and the entire city of Lhasa only had more than 1,000 items a day.
And now, the logistics station in Liuwu New District where he is alone has more than 2,000 orders a day.
According to JD.com’s big data, this year’s "618" shopping festival saw a year-on-year increase of about 30% in the transaction volume of goods in Tibet.
The strong consumption potential reflects the Tibetan people's yearning and pursuit of a happy life.
In the Jingdong Logistics Park in Duilong Deqing District, Lhasa, dozens of handling robots, "Land Wolf", are working in an orderly manner.
Ren Huaxia, the person in charge of the large-size operation center of the logistics park, told reporters that the "Land Wolf" system can move the shelves to a fixed workstation for the operators to pick, which has doubled the manual efficiency.
It is understood that in May 2017, JD’s logistics park in Lhasa was put into use.
In December last year, the park was upgraded and expanded into a public logistics warehouse and distribution center in the Tibet Autonomous Region, realizing about 80% of the goods delivered locally, which greatly increased the speed of goods distribution in Tibet.
Today's Tibet relies on a comprehensive three-dimensional transportation network such as highways, railways, and aviation, and the overall development of modern service industry. The four-level e-commerce services of cities, counties and villages are fully launched. In 2020, the cumulative online retail sales will exceed 20 billion yuan.
Comprehensive consumption upgrade
Food, clothing, housing and transportation are the main indicators that reflect the living standards and spending power of the people in a region.
"With the overall development of the rural economy and society and the continuous increase in the incomes of farmers and herdsmen, the overall consumption level of residents in Tibet's farming and pastoral areas has been comprehensively improved, the scope of consumption has continued to expand, the consumption structure has become more reasonable, material and cultural living standards have been significantly improved, and the quality of life From basic food and clothing to a well-off society, the happiness index has risen sharply." Xu Wuda, deputy director of the Rural Research Institute of the Tibet Autonomous Region Academy of Social Sciences, told reporters.
For a long time in the past, tsampa, beef and mutton, butter tea, etc. were the main food sources of the Tibetan people.
Nowadays, whether it is a vegetable market, a fruit shop or a large supermarket, there is everything in the world.
At the South Bank branch of Baiyi Supermarket in Lhasa, a Tibetan uncle Tsering who lives nearby was carrying a durian and waiting to be weighed. He said that he had never heard of these fruits before.
Tropical fruits such as mangoes, coconuts, and durians are now available, and they are especially popular with children at home.
The dress of local farmers and herdsmen is becoming more and more fashionable, gradually changing from "multiple clothes in one season" to "multiple clothes in one season", and they have begun to pay attention to the style, color and quality of wearing, advocating nature, leisure, comfort and fashion.
In addition, the ownership of major durable consumer goods by local urban and rural residents continues to increase, and the trend of upgrading and upgrading of consumer durables in rural households is more obvious.
Commodities such as mobile phones, home computers, and automobiles entered the homes of ordinary people.
According to statistics, in 2020, Tibet will overcome the adverse impact of the epidemic on the consumer market, and the per capita consumption expenditure of urban and rural residents will be 13,225 yuan, an increase of 1.5% over the previous year.
The continuous improvement of the consumption level of urban and rural residents has promoted the further improvement of the consumption structure in Tibet, showing that residents' consumption is gradually shifting to enjoyment and development consumption.
Income enables consumption
The white paper "Peaceful Liberation and Prosperity and Development of Tibet" released not long ago shows that in 2020, the per capita disposable income of urban and rural residents in Tibet has doubled from 2010.
The per capita disposable income of urban residents was 41156 yuan, an increase of 10% over the previous year.
The per capita disposable income of rural residents was 14,598 yuan, an increase of 12.7% over the previous year, maintaining double-digit growth for 18 consecutive years.
The rich Tibetan people have more autonomy and choice in consumption.
Last year, the 25-year-old JD Express brother Labzhaxi bought his first car. “Before becoming a courier, his monthly income was only two or three thousand yuan. A car is something I can’t even think of. Now , I have a salary of seven to eight thousand yuan a month. I bought a car through my own hard work. I feel very satisfied and full of energy."
Compared to Raba Tashi's "impulsive consumption", 30-year-old Sangji Zhuoma is more willing to spend money on children's education.
Sangji Dolma is a native of Dhanang County, Shannan City, Tibet.
"Knowledge changes destiny, which I deeply feel. I hope to work hard and make money to provide better protection for my children's future development."
The white paper shows that the total retail sales of consumer goods in the Tibet Autonomous Region will reach 74.578 billion yuan in 2020, an increase of 2,192 times over 1959.
During interviews in many places in Tibet, reporters noticed that aid to Tibet has played a vital role in local economic development and improvement of people's livelihood.
In the past, in many small mountain villages in Nyingchi City, Tibet, local farmers and herdsmen could only survive by grazing, harvesting resources under forests, and planting highland barley.
Nowadays, driven by the assistance of various local aid-Tibet task forces and various industrial poverty alleviation measures, farmers and herdsmen have transferred their own land to work in nearby companies or projects. Farmers and herdsmen families with an income of more than 100,000 yuan a year Not in the minority.
The income of the people has increased, and the willingness and ability to consume has also increased.