China-Singapore Jingwei Client, July 15th (Chang Tao) The ice between Alibaba and Tencent, the two Internet giants in China, seems to be broken.
In the evening of July 14, according to Dow Jones reports, Alibaba and Tencent are considering opening up their ecosystems to each other, and both sides are making plans to relax restrictions.
Specifically, Alibaba’s initial measures may include introducing WeChat Pay to Taobao and Tmall; and Tencent may allow Taobao e-commerce content to be shared in WeChat, or allow WeChat users to use Alibaba’s e-commerce services through mini programs. .
In response to the above news, reporters from China-Singapore Jingwei successively sought confirmation from Alibaba and Tencent. Both parties did not deny it, but did not disclose further information.
Although neither party made a clear statement, the capital market has responded: As of press time, Alibaba Hong Kong stocks have risen 3.29%, and Tencent Hong Kong stocks have risen 2.70%.
In fact, there have been signs of cooperation between the two sides.
In March 2021, Alibaba stated that it had applied to the WeChat Mini Program to open the Taobao Special Edition Mini Program, but the application is still under review.
In April, the Hema Bazaar entered the WeChat Mini Program in a low-key manner. Users can not only place orders through the WeChat Mini Program, but also use WeChat Pay.
Nowadays, the two sides are sending heavy cooperation news again, largely based on the actual strict supervision environment.
Since the second half of 2020, the State Administration for Market Regulation has launched anti-monopoly investigations on a number of large-scale platform companies, and Alibaba and Tencent have been punished for violations.
The two parties are considering gradually opening up the ecosystem to each other. It is obvious to users that they are happy to see, the choice is greater, and the experience is better.
Imagine sharing a Taobao product link on WeChat, and no longer displaying the "Martian text", shopping on Taobao, you can also use WeChat payment...
Some people describe the mutual open ecosystem of Alibaba and Tencent as a "two-way rush", but
in the Internet siege built by major companies, the "small reunion" of "two-way rush" is obviously not full of happiness, and the "big reunion" of "multiple rushing" "Reunion" is more worth looking forward to and applauded
.
If Alibaba and Tencent step out of their siege, it may only be a matter of time before they accept more partners.
For example, you can use JD Express to place an order on Taobao, and the Douyin link can be successfully shared on WeChat...
However, it should also be noted that the principle of equality must be adhered to in opening up to each other.
The newly-connected business and the original ecological business should be managed under a unified standard and should also enjoy the same support, otherwise this kind of access only stays at the technical level, without any commercial and ecological significance.
In any case, at the moment, Internet giants relying on the flow and capital advantages they have previously mastered to build a business model of "princely economy" to achieve monopoly income is no longer feasible.
The State Administration for Market Regulation banned the merger of Huya and Douyu in accordance with the law is a clear signal.
The so-called "moat" formed among Internet giants is "laying down the suspension bridge" under the supervision and guidance.
As those in the industry have said, interconnection is the general trend. The construction of a more open full-platform Internet operation pattern is conducive to reducing the cost of start-ups, helping more innovative businesses to survive independently, and also conducive to the realization of a hundred flowers in the digital economy era. Development situation.
(Zhongxin Jingwei APP)
All rights reserved by Sino-Singapore Jingwei. Without written authorization, no unit or individual may reprint, extract and use it in other ways.