China News Service, Jiaxing, July 13th (Reporter Liu Liang) "Hello everyone, welcome to Jiashan Chocolate Sweet Town——Song Fei. This is my son next to me. Everyone often refers to us as "chocolate father and son". Bing'!"
When introducing the "sweet business" of Ge Fei Song to the visiting media interview group, Mo Guoping, chairman of Jiashan Chocolate Sweet Town (Ge Fei Song), looked at his son Mo Xuefeng with a look of pride.
Jiashan Chocolate Sweet Town (Song Fei Song) is located in Jiashan County, Jiaxing City, Zhejiang Province. It is the first chocolate town in China and the largest in Asia.
The birth of the town is inseparable from the pair of "chocolate father and son soldiers".
The picture shows the chocolate characteristic town.
Photo by Xu Shaofeng
Mo Xuefeng is a "post-80s" young man and the general manager of Fei Fei.
The love of chocolate since he was a child and his later experience while studying in the United States gave him the idea of creating such a chocolate town.
"During my study abroad, I learned that China is a fast-growing chocolate consumer market, but Chinese people don’t know much about the history and culture of chocolate, and there are not many chocolates that suit the tastes of Chinese people, so I think this is a good business venture. Opportunity. I mentioned this idea when I returned to China from a vacation and communicated with my parents." Mo Xuefeng said.
In 2011, as soon as he graduated with a postgraduate degree in financial economics from Boston University in the United States, Mo Xuefeng returned to the land of his heart and devoted himself to the construction of "Jiashan Chocolate Sweet Town (Song Fei Ode)" and began his dream of the chocolate industry.
In this process, the support and understanding of the father played a significant role.
The picture shows the chocolate characteristic town.
Photo by Liu Liang
"In the absence of precedents in China, to be honest, there was still a lot of tension at the time." Talking about the construction of this "sweet business", Mo Guoping was a little worried about his son's ideas at the beginning, especially when he made traditional materials. The background of a technology company can be described as a "black eye" for the chocolate industry.
But later, after many field trips with his son overseas, he gradually took the "reassurance" and vigorously supported the construction of his son's chocolate town in terms of funds and operating experience.
According to Mo Guoping, after years of development, the town has now integrated chocolate production, research and development, exhibition, experience, culture, amusement, and leisure vacations. It integrates food processing with cultural tourism, so that the local area can benefit from the "sweet economy".了Development.
"While continuing to deepen the chocolate industry cluster, we are also committed to building a surrounding industrial ecology around green environmental protection, and by driving local and surrounding farmers to eat "tourism rice"." Mo Guoping said.
It is reported that the chocolate town currently covers an area of 430 acres and has an investment of 900 million yuan. It plans to produce 20,000 tons of high-quality pure cocoa butter chocolate annually and receive 1.6 million tourists.
In addition, Jiashan Chocolate Sweet Town (Song Fei Song) has also created employment opportunities for farmers and young people in surrounding villages. The employed people in Miaojia Village alone account for more than 50% of the company's employees.
With the support of "sweet career", the lives of local people are becoming "sweet".
According to the staff of the local government in Jiaxian County, many villagers have transformed into new types of professional farmers and industrial workers. Their days have become more prosperous, retaining young people and the support of young and old.
In Mo Xuefeng's view, the chocolate characteristic town is not only a "sweet business" for father and son, but also a heritage of responsibility and spirit.
"In the past, the father’s generation of entrepreneurs may have been thinking more about the issue of'food and clothing', but now the quality of life of the Chinese people has improved, their spending power has increased, and their pursuit of life has shifted from the original'supply and clothing' to the desire for higher quality life."
"Each generation has the consumer market demand of each generation. Similarly, today's chocolate also needs to be suitable for the Chinese people's own taste and style." Mo Xuefeng said, what we have to do is to try our best to satisfy the people's daily life. Consumer demand.
(Finish)