Chinanews client, Beijing, July 13th (Reporter Xie Yiguan) A shoe box sells for several hundred yuan, would you buy it?

　　Driven by the trendy culture, shoe boxes now have the same status as sneakers. Trendy people from all walks of life flock to the shoe boxes, and many people are even frying shoe boxes. "A few hundred yuan? I want to buy a thousand yuan too!"

I thought the shoe box was a waste paper box, and sold for a few dollars at most, out!

　　Speaking of shoe boxes, what do many people think of the first time, the boxes that come with shoes when they buy them?

Now, there is another way of saying shoe boxes, that is, sneaker storage boxes.

　　Open the e-commerce website, you can see a dazzling array of sneaker storage boxes. The materials are paper, acrylic, plexiglass, solid wood, etc. The styles are divided into clamshell, transparent, multi-layer, and portable models. The cheap one may only be 1 piece. money.

　　But how can such a cheap shoe box be worthy of trendy shoes full of fashion?

In recent years, sneaker storage boxes specially created for trendy shoe lovers have emerged.

Focusing on this market segment, a number of trendy shoebox brands such as GOTO, SupBro, and CIRCLECLEAN have begun to rise, and trendy communities such as Dewu and Hupu have also launched brand original shoeboxes.

　　These shoe boxes, in addition to satisfying the basic storage function, also have high "value", can be folded into a shoe wall, etc., quickly attracting a crowd of fans.

　　But compared to traditional shoe boxes, these shoe boxes are not cheap.

Reporters in the GOTO official flagship store found that ordinary side-opening transparent shoe boxes for 109 yuan for 2 pieces, many people’s sought-after voice-activated light-emitting shoe boxes for 1 piece for 148 yuan, a GOTO Tuck joint global limited shoe box set NBA shoe king The PJTUCKER voice-activated Led luminous shoe box is priced up to 399 yuan.

Screenshots of goods sold in GOTO Tmall’s official flagship store.

　　In May 2021, Ms. Tan bought 36 ordinary boxes in the SupBro store, which cost a total of 2500 yuan, and a box cost 70 yuan.

However, Ms. Tan told a reporter from Chinanews.com, “Because it feels good to use, I think it’s worth the price.”

　　"Recently, I bought some shoes. This time I bought less boxes. I have to continue to'stack Arhats'." Ms. Tan said.

　　Ms. Tan currently has no plans to buy a limited edition shoe box, but on the Internet, many people are fond of the limited edition co-branded model. Due to "supply in short supply", the price is also rising in the secondary market.

A shoe box "can appreciate up to two or three thousand yuan"

　　"Post-90s" boy Xiaoan (pseudonym) usually likes to sell idle fish on idle fish.

Recently, he put on a SupBro limited opening gift box, signed by the principal Cody, and sold at a price of 599 yuan.

　　He told reporters that this kind of shoe box is more difficult to grab because of the limited opening.

The reporter noticed that the price of this shoe box at the time of sale was 300 yuan, which means that if the order is sold smoothly, he will have a profit of 200 yuan.

　　But Xiaoan also said that since the shoeboxes are made in China, the appreciation of most of the limited models is not very big, and only a small part will have a larger appreciation.

　　Xiao An once encountered a limited-edition shoe box. Due to its scarcity, "the price has risen by two to three thousand yuan."

　　The reporter searched and found that the SupBro x mini x unknown three-party joint shoe box was priced at 989.99 yuan on Xianyu; the Nike SB x hi tea pink diamond ultra-limited voice-activated shoe box, the resale even reached 2,400 yuan, you can exchange two pairs of thousands of yuan Of trendy shoes.

Screenshot from Xianyu.

　　Why does a shoe box have such a high premium and even become a member of the roasted seeds and nuts?

Joint design + limited sale or the tried and tested "password".

　　For example, the aforementioned SupBro limited opening shoe box is said to be limited to 100 in the world, which can be described as a real "slow hand".

The GOTO x Transformers limited shoe box has set a record of 1,000 sold out in 10 seconds.

　　A Xianyu seller revealed to reporters, “Some shoe boxes are only sold in a certain city or an event offline, which greatly increases the difficulty of snapping up.”

　　Even if you keep an eye on the event information, the artificial thresholds such as drawing lots to obtain the right to buy joint shoe boxes, and putting the joint shoe boxes on the shelves randomly, make you worry about whether "luck" is enough.

For example, the GOTO x Dunhuang limited edition of 300 shoe boxes has attracted nearly 20,000 people to draw lots, and the premium is over 300% in the secondary market.

Relying on

"

fried shoe boxes" to make money?

Smash your hand carefully

　　Although these shoe boxes have become the "golden supporting role" of trendy shoes, the natural production threshold is low, making the premium "ceiling" of shoe boxes obvious.

　　Compared with the tens of thousands of dollars in the secondary market for trendy shoes, for Xiaoan and the others, if they sell a shoe box, they may only earn pocket money, or even face the risk of losing money.

　　Although Xiaoan has not experienced a price drop, some players revealed that he had bought a limited edition shoe box. At that time, he thought it was only this batch, but later the merchant sold the same shoe box.

　　On Xianyu, the reporter noticed that the original price of GOTO Tucker Co-branded Global Limited Shoe Box Set NBA Shoe King, which was originally 399 yuan, has fallen to 180 yuan.

Screenshot from Xianyu.

　　"The value of these trendy consumer products is largely derived from the stories created by merchants and the psychological expectations of consumers. Among them, the bubble component is very large and the investment risk is high." Some insiders said.

　　Pan Helin, a professor at the Institute of Digital Economics of Zhongnan University of Economics and Law, analyzed by reporters, “Shoebox and other hype is similar to a game of drumming and spreading flowers. Those who are in the game must be aware of the risks involved in this game, because it is itself a game. In a game, when the drum beat is over, the remaining people will eventually pay the bill."

　　In this market, perhaps the most profitable business is the business.

SupBro founder Hu Yunshen recently revealed that he can earn 10 million a year.

Have you bought a shoe box specifically for shoes?

What do you think of the phenomenon of fried shoe boxes?

(Finish)