Professional and authoritative knowledge popularization is not limited to a single glance, it can also be lively, interesting, grounded, and interactive.
Recently, Kuaishou announced that it will launch a large-scale live broadcast event "Kaishou Xinzhibo", linking 100 knowledge masters, more than 50 professional organizations, and more than 1,000 Kuaishou knowledge anchors to bring tens of thousands of knowledge live broadcasts in three months. Bring practical, novel, and interesting pan-knowledge content to netizens, and help knowledge creators realize their realization on the platform, forming a closed loop of pan-knowledge content production and consumption.
It is understood that the organizations that have been determined to join the "Kaishou New Zhibo" include Zhihu, Himalayas, Get, Cultivate, Guohu, Kaishu Storytelling, KEEP, People's Literature Publishing House, China Publishing Association, China National Geographic, 36氪, Titanium media and celebrities such as Ouyang Ziyuan, Infinite Xiaoliang, Yang Tianzhen, Wu Xiaobo, Chen Ming, Saturday Ye and other celebrities.
Kuaishou said that "Kaishou New Zhibo" aims to narrow the distance with the audience through the interactive, social and immersive nature of the live broadcast scene, and to narrow the distance with the audience, and convey "knowledge does not have to be cold and boring. , It can also be a fun and interesting atmosphere, providing users with a new cognitive perspective and access to knowledge channels, through live interactive "nacking" new knowledge.
In the live broadcast mode, hundreds of experts with professional knowledge will bring "Xin Zhi Bai Ning", and the "Xin Zhi Ning Pu Conference" with platform institutions as the main body of the live broadcast will also conduct interactive live broadcasts in their respective areas of expertise.
Kuaishou will also launch the "New Knowledge Contest" in the station, set up lists of attendance awards, popularity awards, etc., recruit knowledge creators, provide cash and flow rewards, and help outstanding knowledge creators grow and develop.
According to the program plan, the first show of "Kaishou New Zhibo" will be broadcast on the evening of June 24. Three well-known Internet practitioners and media professionals, Pan Luan, Jin Yechen and Zhuang Minghao, jointly talked about the development and current situation of long video, short video and live broadcast. .
In the future, there will be emotional questions and answers brought by Chen Ming, space science popularization brought by Academician Ouyang Ziyuan, and maternal and child special sessions brought by intimate mothers Lu Qin and Jing Yidan.
The next live broadcast will also cover more than ten fields such as finance, science, technology, law, humanities and art, workplace, mother and child, emotion, real estate, fitness, wine and travel, food, beauty, automotive, photography, military, etc. .
It is understood that pan-knowledge has become an important part of the Kuaishou content ecology, and related content creators have also allowed Kuaishou users to acquire useful knowledge in a relaxed and interesting atmosphere.
Take Dr. Dai, the creator of Kuaishou popular science field as an example.
As a PhD in Chemistry at Oxford University and a professor at Beijing University of Chemical Technology, he has been in China for 20 years and has devoted himself to popularizing chemistry through various novel experiments. He has traveled all over China in many remote villages.
In 2019, under the leadership of Dr. Dai, Kuaishou and the Royal Society of Chemistry organized a "Chemical Summer Camp" project to allow more people to discover the magic of chemistry.
Currently, Dr. Dai has more than 9.1 million fans in Kuaishou.
Another Kuaishou novice "Chaoyang Lawyer", entered Kuaishou in 2016. In the second year, his fans surpassed one million. Now there are 11.4 million fans, who are committed to legal science popularization and assistance.
At present, "Chaoyang Lawyer" can receive more than 80 legal consultation orders every week in Kuaishou, and provide paid courses on legal knowledge, becoming one of the "textbooks" for professional creators to realize their business.
In April of this year, Kuaishou launched the "Photosynthetic New Knowledge and New Jobs" program, with the goal of 100 new knowledge sharing officers, 1,000 second creators, and 10,000 new professionals to gain a total of 100 million fans.
In the future, Kuaishou will also bring more diversified content and models, so that knowledge will no longer be shelved and will truly benefit the public. At the same time, it will continue to improve the knowledge production and consumption links to help more professional creators find ways to monetize and promote the spontaneous knowledge generation. , Continuous, high-quality communication.