On-site visits to many off-campus training institutions in Changsha to schedule classes to reduce summer vacation or "coolness"

　　With the arrival of summer vacation, the "sacred beasts" came out of the cage.

Parents who wanted to put their children in the off-campus training institution "chicken baby" seemed to have miscalculated.

　　Recently, a reporter from "Securities Daily" received reports from students' parents that a number of off-campus training institutions announced that they would respond to the state's call to reduce the burden on students and reduce summer school schedules.

"New Oriental is still actively recruiting summer classes before the summer vacation. Now it suddenly says that classes will be suspended in August and can only be transferred to July or refunded." A parent of a student revealed to a reporter from the Securities Daily.

　　For this reason, a reporter from the Securities Daily visited a number of off-campus training institutions in Changsha and found that New Oriental and Xueersi have not been as popular as they used to be. Only one or two classes of nearly 1,000 square meters training institutions are in class.

The front desk staff of New Oriental confirmed to reporters that "it is true that there will be no make-up classes in August."

When the reporter further asked whether he had received relevant documents from the education department, the other party said that "the official notification has not yet been received."

Decrease in the schedule of cultural training institutions

　　Judging from the situation reported by many parents, cultural off-campus training institutions involving Chinese, mathematics, and English have fewer courses during summer vacation than in previous years.

The news obtained by the "Securities Daily" reporter from training institutions such as New Oriental, Xueersi, and Yourui English is basically consistent with the feedback from parents.

　　"In June, New Oriental is still actively recruiting summer classes. We have applied for classes in August. Now we have notified that we will start in July in advance. We have accepted the transfer. If there is a conflict in class time, we will choose to refund." Ms. Lu said "Securities Daily" reporter said.

　　When a reporter came to a campus in Changsha City, the front desk staff said: “We received a notice from the leadership above that we would not schedule classes for the time being in August, and that we were planning to open summer classes. However, it will not be affected too much and can be transferred to July. Come on."

　　A teacher from Yourui English also told the "Securities Daily" reporter: "In July, we have classes to concentrate on, and we do not add classes in August because of the children's acceptance. At present, we have not received a clear policy notice. We are not able to attend classes during the winter and summer vacations, and our class fees will be lost, and performance will be affected."

　　When the reporter asked whether he would consider doing one-to-one training, the teacher said that there is no such consideration yet.

"Teachers can find another way out. Teachers are needed in many places. However, if classes are not available in the winter and summer vacations, the blow to training institutions outside the school will be quite severe. Survival will be a problem after a long time, and the pressure on institutional investors will be great. Big."

　　The situation that the reporter consulted at Xueersi is that "classes are scheduled in August."

However, compared with the popular scene of "a lesson is hard to find" in the past, only a few of dozens of classrooms are in class in the current huge training institutions, revealing the "coolness" of the current off-campus training environment.

　　A parent waiting outside the classroom for students to leave get out of class said in an interview with a reporter from the Securities Daily: “The class that used to rush to learn and think on the Internet was like a spike in Taobao Double 11, and you must work hard. During class. The seats are full, and the back row is occupied by parents. Now there are obviously fewer people in class, and the class is not so popular."

Related company stock prices plummeted

　　Since the beginning of this year, the rectification of off-campus training institutions has become more stringent, and educational leaders have been frequently named.

　　On June 1, the State Administration for Market Regulation held a press conference to report that the inspection found that 15 off-campus training institutions had false propaganda violations, and 13 off-campus training institutions had price fraud violations.

The market supervision department imposed top fines on 15 off-campus training institutions, totaling 36.5 million yuan.

　　On July 7, the China Consumers Association issued an out-of-school training consumption reminder, pointing out that the chaos in out-of-school training mainly concentrated on contract disputes, property safety, price fraud, false propaganda, lack of qualifications, and anxiety marketing.

Among them, Mind Mapping, Excellence Education, Bond, Blue Sky, New Oriental and other institutions were named.

　　Since July, the education bureaus of many districts and counties (cities) in Changsha have also issued documents to remind parents to keep their eyes open when choosing a training school and follow the rules when paying fees.

Among them, the Wangcheng District Education Bureau clearly stated that “payment must be made through a supervisory account opened by a training institution in Changsha Bank, and a one-time fee that spans more than 3 months or 60 class hours shall not be charged.”

At the same time, many district/county (city) education bureaus informed parents: "The training of off-campus training institutions shall not be completed later than 20:30, and the assignments shall not be arranged in any form such as pre-class preparation, after-class consolidation, homework practice, WeChat group check-in, etc. ".

　　At the time when off-campus training institutions usher in strong supervision, keen investors have chosen to "vote with their feet" in the secondary market.

New Oriental and Good Future, the leading Chinese education stocks, have both plummeted since they hit a record high on February 16. As of the close of U.S. stocks on July 7, the share prices of New Oriental and Good Future have fallen by 66% and 79% respectively in less than half a year. .

　　The share prices of listed companies related to off-campus training in the A-share market, such as Ziguang Guangda, Doushen Education, Quantong Education, and Fangzhi Technology, have also performed disastrously.

In the past year, Doushen Education’s biggest drop has exceeded 80%, and Ziguangda’s biggest drop has been nearly 70%.

　　Kaiyuan Education, which focuses on vocational education and training, has not been spared. Its stock price has been cut since its peak on September 7 last year.

In an interview with a reporter from the Securities Daily, Peng Min, the secretary of the board of Kaiyuan shares, said: “Strong supervision of off-campus education and training institutions has no impact on the company, and the development of vocational education is still a major trend in the future.”

　　Soochow Securities Research Report believes: "With the successive introduction of relevant policies, the K12 education and training industry will face more precise and effective supervision in terms of school qualification review, fee management, and advertising. In the short term, it is recommended to consider policy risks. Wait and see attitude. This reorganization is mainly aimed at training institutions in the compulsory education stage. Higher education and vocational education industries are less affected, and valuations are expected to be restored.

　　Source: Securities Daily

　　Correspondent He Wenying