China News Service, Hohhot, July 6th. Title: Decoding the high-quality life of pets: China's new economy behind the cats and dogs
China News Agency reporter Zhang Wei
In the midsummer of July, the hundreds of millions of tourist forces once again set off a "migration" boom, followed by another "big force" also ready to move, this is the pets from "Wang Planet" and "Meow Planet".
They are either sent to the "nursery" because of the "migration" of their owners, or they are in urgent need of a beauty salon SPA due to the hot weather, or even take advantage of the summer to complete "university" courses...
In recent years, with the rapid increase in the number of pets in China, the "pet raising army" has grown, pet housekeepers, pet groomers, pet training instructors and other professions have become popular. The number of employees in the pet industry has increased day by day, and a complete industrial chain has formed. The pet economy has exploded. An unprecedented "money" scene and vitality.
Pet Boarding Star Standard
Siheyuan, under the shade of the trees, swinging on a swing, "drinking" afternoon tea... On the 6th, when the reporter visited the Shang Chong Pet Manor in Hohhot, Inner Mongolia Autonomous Region, several boarding dogs of Satsuma, Akita and Corgi happened to be enjoying Cozy summer time.
The summer vacation is approaching, and there are more "guests" in the pet farm.
Zhong Hua, the pet housekeeper, told reporters that every holiday, dozens of rooms in the manor are fully occupied, and they need to be booked a week or two in advance.
"Post-90s" Zhong Hua is also a dog lover, and decided to open a high-end pet boarding shop a few years ago.
From site selection, planning to design, she integrates everything pet owners can think of into her pet farm.
"It is necessary to achieve star-level services, so that the'parents' can be assured of putting their beloved ones in our hands." Zhong Hua said that nowadays, "poop shovel officers" have higher and higher requirements for fostering pets. From the moment the pet decides to come to the manor, the butler goes online. In addition to picking up and dropping off, the babies can also choose the room type, VIP room or VVIP room, depending on whether the'parents' need to monitor the status of their pets online at any time."
In Zhong Hua's view, as a pet housekeeper, the most important thing is to monitor the physical and mental health of the pet.
"If we find that pets are not in a high mood, we will accompany them to play and chat for a while, so as to calm their emotions."
Pet grooming is in the ascendant
"This coat is too hot in summer. I will bring it to cut my hair every year before I go down." The owner of a teddy dog, Ms. Wang, handed the dog to the groomer Gao Rui.
Gao Rui, who is in his early 30s, has been in the pet grooming industry for 8 years.
Before the age of 25, when he and his wife were working in the South, they came across the pet market by chance and saw the prospects of the pet industry. The two learned the craft of pet grooming and returned to their hometown of Hohhot to open their own pet grooming shop.
Wearing a mask and a beauty suit, Gao Rui was already sweating profusely for a while.
"Pet grooming is a patient task. From bathing, drying, straightening and cutting the hair layer by layer, and finally styling, the cost of grooming a teddy or bichon is less than 100 yuan (RMB, the same below) ), but it will take at least 3 hours to complete."
The reporter saw a picture of Teddy and Bichon styling in a pet grooming shop. There are about a dozen types of hair designs, which can be selected by the owner or "customized".
Gao Rui said that the busiest time is the holidays, especially for the Spring Festival, you need to make an appointment one month in advance.
Pet training is gaining popularity
"Unpopular people became popular. Originally, I learned pet training for my own dogs, but I didn't expect to become a skill of'sucking gold'." Wang Yin is a pet trainer.
In 2015, in order to allow his own dog and his "dog friends" to regulate the basic work and rest, he had the idea of learning pet training and went to the Asian Kennel Federation to study alone.
When I returned from school, the industry was little known.
Wang Yin's skill was passed on by word of mouth by his friends, and was widely recognized by "dog friends".
Today, the pet sent to him is equivalent to entering a full-time school, and the courses are divided into "Elementary, Junior High and Advanced Studies" and "University Studies.
According to Wang Yin, such as guiding pets to urinate correctly, walking the dog correctly, sitting and lying down, and solving the problem of disturbing people belong to the "primary school curriculum"; Courses"; arithmetic, sitting, performing talents, etc. belong to "university courses".
During the 6 years of training pets, Wang Yin suffered countless bites, but he still persisted.
In his opinion, pets occupies an important position in the current family.
"A lot of people have found me, and their strong wish is that no matter how much'tuition' is spent, let our'child' become top students."
After Wang Yin's instruction, more than one hundred dogs have successfully "graduated".
The pet industry in China started relatively late, but with the development of society, the concept of pet raising has been continuously promoted and the pet economy has also developed rapidly.
A report entitled "China Pet Industry Market Prospect Forecast and Investment Strategic Planning Analysis Report" shows that from 2010 to 2020, the market size of China's pet industry will grow from 13.44 billion yuan to 72.73 billion yuan, with an average annual compound growth rate of nearly 20%. The growth rate is higher than that of the world.
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