The government has set a goal of 2050, according to the results of a private survey, which shows that only about 15% of people understand the content of "carbon neutral," which reduces greenhouse gas emissions to virtually zero. It became clear that the understanding of the people is an issue for the realization of a carbon-free society by the year.
The survey was conducted by the Dentsu Group, a major advertising company, in the form of a questionnaire targeting consumers in their teens to 70s, and 1,400 people responded.
When asked how much they knew about "carbon neutral", 14.6% answered that they "know the content".
In addition, the awareness of the 14 priority areas set by the government for decarbonization was 70.6% for "electricity of cars" and 65.2% for "realization of a sound material-cycle society" such as recycling, but most of them. In the field of, it is less than 50%, and while the government has set the goal of realizing a carbon-free society by 2050, it has become clear that the understanding of the people is an issue.
On the other hand, about 74% of respondents answered that the price increase of products and services due to decarbonization efforts, such as the increase in electricity prices due to the expansion of the introduction of renewable energy, is "acceptable".
Regarding the survey results, Dentsu's Rie Takeshima says, "It is important for companies to tell how their products and services contribute to decarbonization."