<Anchor> While the



government and local governments have agreed to give various benefits to increase the vaccination rate, private companies are also taking advantage of this opportunity to market vaccines.



Reporter Jeon Yeon-nam covered the story.



<Reporter> The



most active part of vaccine marketing is the hotel industry, which was hit directly by COVID-19 last year.



If you've been vaccinated, we'll give you a discount on hotel buffet or room reservations.



A hotel held an event in which breakfast was provided for 100 won to those vaccinated who reserved a room.



[After confirming the completion of vaccination, you can use it for 100 won (breakfast).]



[Kim In-soo / Hotel guests: I am not the type to eat breakfast separately, but I thought it was a good opportunity to get the vaccine quickly… .]



[Soojin Shin/Hotel Manager: A very difficult situation has continued, but we are also making a small contribution so that our customers can return to their daily lives as quickly as possible (we are providing benefits)] At



a fast food restaurant, If you show your vaccination certificate, you will receive a 30% discount on food.



[You have confirmed the inoculation confirmation. It is



6,200

won with a 30% discount.]

[Park Seon-ae/Fast food restaurant customer: You will also receive these (discount) benefits, so if you come once, you come twice.



Movie theaters give people who have been vaccinated at a half price, and the airline industry gives preferential treatment to those who have been vaccinated, such as allocating emergency exit seats for free.



The government has also started developing products that exempt or discount entrance fees to recreational forests and experience facilities.



Local governments such as Seocheon, Chungcheongnam-do and Haenam, Jeollanam-do are also using this as an opportunity to revitalize local tourism, such as discounting group tour products and entrance fees to tourist attractions to vaccinated tourists.



It is expected that various vaccine marketing will help speed up vaccination and at the same time help recover domestic demand.