“Crisis” necessitates promoting a culture of creativity among individuals, work teams and employees

Financial expert: The UAE has developed a distinctive approach to managing the “Covid-19” crisis

Mohamed Helmy: “Opportunity is usually disguised as a crisis, and the only password in times of crisis is (creativity).”

Financial expert and tax agent, Mohamed Helmy, said that the UAE has developed a distinctive approach to crisis management that it relies on to protect its economy and capabilities.

He added to "Emirates Today" that in many cases, creativity is the only way to confront crises of all kinds;

When a major crisis occurs, officials in various sectors resort to brainstorming at the community level to come up with creative solutions that help get rid of and overcome the crisis.

5 stages

Helmy stressed that the UAE, during the emerging crisis of the Corona Virus (Covid-19), for example, studied, planned, developed and developed plans, strategic solutions and scenarios, and invested time in thinking, and finding a way out of the pandemic, and did not stand in shackles from what is going on around it, indicating that the state It dealt professionally with the crisis, outperformed major international entities, and turned crises into opportunities and successes.

Helmy explained that the five stages that the UAE relied on in managing the crisis were: “discovering warning signals”, which means diagnosing the indicators and symptoms that predict the occurrence of a crisis, and “preparation and prevention”, which means prior preparations to deal with the expected crisis with the intention of preventing its occurrence or reducing its occurrence. its effects, then “containing the damage”, which means implementing what was planned in the stage of preparation and prevention, and preventing the crisis from worsening and spreading.

He pointed out that the fourth stage was represented in "restoring activity", which are the operations carried out by the administrative apparatus for the purpose of restoring its ability to carry out its normal work as it was before, while the fifth stage was represented in "learning", which is crystallizing and setting controls to prevent a recurrence of the crisis, and to build experiences From previous lessons, to ensure a high level of readiness in the future.

creativity element

Helmy added that any crisis can only be managed with creativity, as it is the best option, as crises are a real opportunity capable of changing all the course of things and turning them for the better.

He continued, "The opportunity is usually disguised in the form of a crisis. If we look closely at some of the different fields, medical, economic, government agencies and civil services, we find that these agencies always resort to creative methods in times of crisis, especially as they depend mainly on human resources training, To put it on standby for crises.”

He added: "Crisis is the biggest challenge facing companies or commercial institutions, either leading to their failure and joining the list of companies and institutions whose journey ended in failure, or to greater and greater successes than it was," pointing out that the password that is usually the only time Crises are: “creativity.” There is no room for using traditional methods of dealing with the crisis;

Because its results will inevitably lead to failure and an unknown fate, so we can say that creativity, collective thinking, and extraordinary effort achieve miracles.

forward thinking

Helmy saw that future thinking is one of the most important components of the personality of the 21st century, at the present time, and in light of the crisis that the world is experiencing during this period after the outbreak of the pandemic, research agencies and central laboratories continue day and night, to come up with creative solutions that help get rid of this crisis, because such as These crises make it imperative for all sectors and institutions to direct their attention to promoting a culture of creativity among individuals, work teams and employees.

He stressed that creativity enables the individual to see what others do not see, indicating that creativity differs from one person to another, and each person has a point in which he innovates.

He said: “It is necessary for a person to reach the point of his creativity. A creative person always opens up many prospects for success;

It contributes significantly to the provision of many new products in the market, and it can be said that creativity is one of the most important factors affecting the progress and development of companies or commercial institutions, as well as society and its elevation, at a time when creativity is not limited to a specific field, all areas need it.

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