A Gucci bag worth 4.56 million won, but you can't touch it or wear it?

Have you heard of the digital clothing market?

It is a store that sells clothes and accessories that can only be used in the virtual world, and luxury companies such as Gucci are jumping into this market.

This is a digital bag made by Italian brand Gucci, which was recently sold for 4.65 million won.

It is a virtual product that cannot be worn or touched in real life, but sold for more than a physical bag.

As such, products used in the metaverse, or 3D virtual space, are gaining popularity among young people these days.

As a result, fashion companies are also actively using the metaverse to attract young consumers. Louis Vuitton's Moe Hennessy released a collection for users of the game 'League of Legends' in 2019, and Balenciaga's collection this fall is a video game. It was also presented through

Buying character goods on the Internet is not a new concept, but with the use of non-fungible tokens and NFT technologies that can prevent duplication or forgery by using blockchain technology, virtual goods are gradually changing into tradable goods.