[Market View] How to build a better platform for the "second-hand" market heating up

　　Recently, as a company focusing on the trading of second-hand 3C products went overseas for an IPO, the "idle economy" has once again attracted the attention of the industry.

With the development of the mobile Internet, it has become the choice of many young consumers to trade their idle items online, which can not only save home space, but also benefit.

　　In the past, consumers would think that things bought at a high price should be stored for a long time. Wouldn’t it be a loss to sell them at a low price?

This is not the case today. In the eyes of the younger generation of consumers, their own consumption is not to hold goods forever, but to have experience and experience.

A beautiful dress can be worn for a period of time. Selling it will not only save space in the closet, but also free money to buy a new dress.

If you keep an item for a long time, it is better to use the latest item from time to time.

　　According to data from Tianyan Check, there are currently more than 840,000 idle-related companies in my country, and 69% of them were established within 5 years.

It is worth noting that my country has added more than 100,000 idle-related enterprises for five consecutive years, of which more than 190,000 will be added in 2020.

As of May 30, my country has added nearly 90,000 new idle-related enterprises this year, a year-on-year increase of 17%.

　　With the expansion of second-hand platforms, the items traded on the platform now have expanded from clothing, furniture, and electrical appliances in the past to electronic products and game equipment.

In addition to the increasing cost of waste disposal in many cities, it is not uncommon to pick up a "half home" from the garbage. For consumers, it is better to sell it online than discard it for nothing.

　　However, the current second-hand platform has been unable to meet consumer demand.

The current second-hand platforms mostly use C2C transactions. Consumers need to find buyers on their own. Apart from the trust problem and the cost of finding customers, the freight cost of a single consumer is not a small figure.

There is another point that should not be ignored. Young consumers like fashion trends, and it is not easy to find buyers for outdated products in the hands of sellers.

　　There is a change in the external environment that deserves attention from second-hand trading platforms, and that is the trend of population aging.

The elderly who have more stable incomes than young people and accumulate more goods also need the second-hand trading market to "say farewell to the old and welcome the new."

There is another point that should not be overlooked. Once the elderly pass away, the heirs will have a large number of second-hand items left by the elderly who need to be resold. There are many types. Just relying on a single online sale, I am afraid that the cost of warehousing and logistics will be enough to be annoying.

　　In many developed countries, there are already business models for dealing with such situations, but they are still blank in our country.

In other words, the silver hair market is the blue ocean that the "idle economy" will target next.

　　However, the silver hair market has its particularities. On the one hand, the elderly are not connected to the Internet very well, and on the other hand, the composition of second-hand items is more complicated. This requires the "idle economy" to open up the B2C and C2B markets and solve the problem through corporate purchase and sales .

At present, there are also second-hand platforms starting to expand B2C business, but the scale and scope still need to be further expanded, especially the penetration of the silver hair market.

　　Zhao Ang