China News Service, June 14th. According to the website of the Ministry of Culture and Tourism, the data of cultural and tourism departments, communication operators, and online travel service providers in various regions are integrated. According to the data center of the Ministry of Culture and Tourism, the Dragon Boat Festival holiday will be three days in 2021. (June 12-14), the number of domestic tourist trips nationwide was 89.136 million, a year-on-year increase of 94.1% on a comparable basis, and a return to 98.7% of the same period before the epidemic on a comparable basis.
Realized domestic tourism revenue of 29.43 billion yuan, an increase of 139.7% year-on-year, returning to 74.8% of the same period before the epidemic.
During the Dragon Boat Festival holiday, there were no major safety production accidents in the national cultural and tourism system, and no incidents of spread of the epidemic through the cultural and tourism system.
Data map: Dragon boat race in Beijing Longtan Park.
Photo by China News Agency reporter Jia Tianyong
1. Comprehensively study and judge the situation, scientifically and accurately prevent and control the epidemic
Issued the "Notice of the General Office of the Ministry of Culture and Tourism on Further Doing a Good Job in the Prevention and Control of Epidemics and Work Safety in the Dragon Boat Festival Culture and Tourism Industry", requiring all localities to increase their political positions, strengthen accountability, strengthen organizational leadership, and follow local epidemic prevention and control commands The organization has unified arrangements to strengthen the prediction and risk assessment of the epidemic situation during the holidays, dynamically adjust the prevention and control measures, and scientifically and accurately do a good job in the prevention and control of the epidemic in the cultural and tourism industries.
Guide A-level tourist attractions to further implement the requirements of "limited, appointment, and peak shifting", strictly implement measures such as booking tours, standardizing the wearing of masks, and temperature measurement, and guide museums, public libraries, cultural centers (stations), art galleries, cultural and entertainment venues, etc. Strengthen ventilation and disinfection management in confined spaces.
The media releases tips on safe and civilized travel during holidays to remind tourists to take personal protection, consciously abide by the epidemic prevention regulations, and pay attention to travel safety.
2. Carefully organize and deploy to create a safe and orderly market environment
Before the holiday, we will fully deploy the work of the holiday market in the cultural and tourism industries.
All regions are required to guide A-level tourist attractions to carry out safety hazards investigation and management in key areas such as flood risk areas and geological disaster-prone areas. At the same time, they should pay attention to the safety supervision of rafting, diving, cruise ships and other projects in the scenic area, and implement safety guarantee measures.
Guide A-level tourist attractions, star-rated hotels, cultural relics protection units, museums, public libraries, cultural centers (stations), art galleries, theaters, Internet service business sites, entertainment venues and other densely populated places, focusing on investigating the use of fire and electricity Hidden hazards in fire fighting such as gas and evacuation routes, investigate hidden hazards in special equipment such as ropeways, cable cars, large amusement facilities, elevators, etc., and implement rectification measures.
Guide travel agencies to strengthen tour charter management, strengthen risk assessment, and avoid organizing tour groups to travel to regions with unfavorable weather conditions and severe flooding.
Strengthen communication with health, transportation, public security, meteorology, natural resources and other departments, and use multiple channels such as TV, the Internet, and LED information screens at scenic spots to release information on epidemic prevention and control, weather, and geological disasters in a timely manner to guide tourists to do a good job Personal health protection, scientific planning of the itinerary, safe travel.
Localities have also stepped up law enforcement on holiday culture and tourism markets, and the market order is good.
3. The enthusiasm of tourists is high, and the red tourism is at its peak
As "July 1" approaches, red tourism in various places ushered in a peak of passenger flow, and the awareness and influence of red culture among young people has rapidly increased. The red tourist population is showing younger and parent-child characteristics.
Wuhan launched a party-building theme activity, and the red tourism promotion Douyin topic with the theme of "Looking for Heroes in Wuhan Red Memory" has been broadcasted nearly 18 million times.
Provinces such as Tianjin, Hainan, and Sichuan have launched classic red tourism routes, combining red + ocean, red + ecology, and red + countryside more closely.
Shanghai runs a red special line bus connecting the scenic spots of the first, second and fourth memorial halls, attracting many tourists.
The four counties and cities of Ningjin, Leling, Qingyun, and Shanghe in Shandong are connected in series with high-quality red tourism products, and "coordinated linkage" builds a red cultural matrix to make the Lubei red cultural tourism market alive.
According to a survey conducted by the Data Center of the Ministry of Culture and Tourism, ticket sales for red tourist attractions across the network increased by 60% year-on-year.
4. Urban leisure, rural tourism, graduation trips and parent-child studies have become the mainstream of the tourism market during the Dragon Boat Festival holiday
According to a survey conducted by the Data Center of the Ministry of Culture and Tourism, the number of tourists who choose to travel around cities is the highest, accounting for 29.1%. Tourists who choose city and suburban parks together account for 34.4%, and 88.6% of tourists travel within 300 kilometers. Urban leisure, parent-child amusement and suburban vacations are the mainstream. Public cultural venues such as museums, libraries, art galleries, and cultural centers are important leisure spaces for residents, and parent-child activities such as parks, theme parks, aquariums, and aquatic worlds have a large passenger flow. In terms of travel motives, family leisure accounted for 35.3%, and parent-child studies accounted for 16.5%. With the arrival of the graduation season, the proportion of post-95 and post-00 outings has increased, and the number of graduation travel bookings has soared. The tourism market in major source cities is higher than that in traditional tourist destinations, and the tourism market in source cities is more active. The booking prices of quality hotels and holiday homes in surrounding cities such as Shanghai, Wuxi, Hangzhou, Chengdu, and Chongqing have risen by more than 50%.