Rental report: 90% of graduates choose quality rental housing, hoping to avoid fake housing and "second landlord"
The new class of graduates will soon enter society from school.
According to data from the Ministry of Education, the total number of college graduates in 2021 is expected to be 9.09 million, an increase of 350,000 year-on-year, and the number of graduates hit a record high.
For most graduates who have just stepped out of campus, do you want to rent a house?
How to rent a house?
How to rent a good house?
It will be an important issue that must be faced head-on during the graduation season.
Recently, the Ziru Research Institute released the “Report on Renting Housing for Graduates in 10 Cities in 2021”, focusing on ten key cities: Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chongqing, Wuhan, Nanjing, Suzhou, and Tianjin. Investigation.
The report directly pointed out that among the graduate renters, 90% of graduates choose to rent after they leave the campus, and more and more young people like independent renters with personal space.
Unlike previous years, traditional first-tier cities are no longer the only choice for graduates. More suitable job opportunities and greater development potential have become important considerations for graduates to choose to settle in a city.
In addition, false housing information in the process of renting a house, the failure of the "second landlord", and the trouble of finding a house have become the three major problems that urban youths face when renting a house.
The report also pointed out that young people who have just graduated are more willing to choose high-quality rental housing and are willing to pay for it.
This has also caused the graduate rent budget in Beijing, Shenzhen, and Guangzhou to exceed 3,000 yuan per month.
Formal and quality-guaranteed long-term rental apartments like Ziru have become the first choice for 80% of college graduates.
90% of graduates need to rent a house
The attraction of Chengdu and Hangzhou soars
Contemporary young people are more pursuing independence in life, tending to break away from the existing family living environment and seek belonging in first- and second-tier cities.
Therefore, renting a house is the next stop in dormitory life.
Data confirms that more than 90% of graduates said they would choose to rent a house to solve their housing problem.
Regarding the lifestyle choices for renting a house, about 35% will share with strangers, the highest proportion; next is renting a house alone and renting a house with acquaintances, accounting for 28% and 26% respectively.
It is worth mentioning that the proportion of graduates who rent a house alone after graduation is higher than that of co-renting with acquaintances. This also means that young people pay more attention to the quality of life. Although the price of the whole rent is relatively higher, young people are still willing Pay for a more independent "personal space".
From the perspective of the city, Beijing and Shanghai are still the top echelon rental cities for graduates, attracting nearly half of college students to go for development.
It is worth noting that the new first-tier Internet celebrity cities, Hangzhou and Chengdu, have sprung up, overwhelming the established first-tier cities of Shenzhen, and become a new force in the second tier.
It can be found that different from the previous generation of young people’s obsession with Beipiao and Hupiao, the new generation of graduates has more diverse city choices, covering new first-tier cities such as Nanjing, Wuhan, Tianjin, and Suzhou.
Regarding the consideration of the choice of rental city, the report shows that “appropriate job opportunities”, “optimistic about urban development”, and “cities where colleges and universities are located” ranked top 3 respectively.
In addition, in the traditional city selection logic that prioritizes personal development, personal life needs factors such as "closer to home" and "more leisure and entertainment" have now been differentiated, and they have taken up a certain proportion.
For new graduates, the choice of city to live is more and more based on their description and expectation of a comfortable life, and "career" is no longer an absolute factor.
North, Shenzhen and Guangyue rents are expected to exceed RMB 3,000
The new generation of graduates pay more attention to the quality of rental housing
"The cost of living in cities is different, and the rental budget is different." Chen Ziting, a recent graduate who is preparing to rent a house in Beijing, said that the difference between her and her university roommates is 1,000 yuan in rent budget. The biggest reason is the difference in employment cities.
According to the report, graduates in Beijing, Shenzhen, and Guangzhou have the highest rent budgets, all exceeding 3,000 yuan, of which Beijing is already close to the 4,000 yuan mark.
In addition, the rental budgets of cities in the Jiangsu, Zhejiang and Shanghai regions are all 2000-3000, while the new first-tier cities such as Tianjin, Wuhan and Chengdu do not exceed 2000 yuan.
Research shows that on the basis of existing budgets, 90% of graduates are still willing to "pay the bill" and use quality and convenience to recharge their lives.
It is understood that the new generation of college students pay more attention to housing facilities, decoration, and services. Among them, independent bathroom, location closer to the transportation hub, balcony top "paying" list, regular maintenance and cleaning services, smart home configuration and better-looking decoration design It is also an important consumption option.
"The rented house must also meet the expectations of life, and I will feel that I have lost the meaning of work." Chen Ziting said.
In addition to not setting a ceiling for high-quality rental housing, the "renting to rent" also conveys the attitude of this year's graduates towards an ideal life.
The report shows that renting and supporting rent has become the second-highest emerging housing concept accepted by graduates.
In the opinion of 35% of graduates, even if they have their own house, they are willing to live in a more desirable rental house, and will consider using their own house rental income to subsidize the actual rent.
I am most afraid of encountering fake houses and "second landlords"
80% of graduates prefer formal brands
Although the new generation of graduates has more clear and richer expectations for residential life, there are still variables between ideals and reality.
Rent pressure has always been a major problem faced by "prosperity in the workplace".
The survey shows that whether it is fresh graduates who are about to leave campus or past graduates who already have renting experience, more than 60% hope that the payment method will be more flexible. Only 30% of graduates say that their income can support the traditional Pay three".
In addition, the results of a survey conducted by the Ziru Research Institute on renters in ten major cities also show that among the distressing factors encountered when renting a house, "false listings", "second landlord failure", and "trouble looking for a house" are among the troubled urban youth renting houses. Top3.
Many graduates have encountered fake housing listings and unreliable “second landlords”, which not only increased economic losses, but also consumed energy in finding a house and discouraged the enthusiasm for life.
In fact, there is a strong correlation between rental channels and the quality of life that can be guaranteed.
In order to avoid being deceived and simplify the process of finding a house, graduates who are renters tend to be more biased when choosing a way to rent a house.
According to the report data, in the long-term rental, intermediary, personal, online and other kinds of housing search channels, more than 80% of the graduate students said that they would use long-term rental agencies as the preferred rental channel. The reasons are mainly focused on big brands, formal and reliable housing. Source authenticity and so on.
In the specific selection intentions of long-term rental agencies, the advantages of "branded" organizations are more prominent. Among the students who choose long-term rental agencies, Ziruo alone accounted for as much as 83%.
At present, long-term rental brands are using quality products, all-round services and high-quality guarantees to realize the feeling of home and city life.
Not only that, many long-term rental brands also provide special rights for newcomers in response to graduates’ rental problems and life expectations.
Taking Ziru as an example, in response to the pain points of graduates’ renting needs, it announced at the end of April that the "Haiyan Plan Ninth Season" was officially launched, providing graduates with the super benefits of "monthly payment, 0 deposit, and minimum 0 yuan moving" to help them. A graceful transition between school and society.
It is understood that in the past eight years, the exclusive benefits of the Haiyan Program have covered more than 3,700 colleges and universities, more than 1 million graduates, and accumulated deposit reductions of more than 600 million yuan.
Text/Reporter Li Hang