Nanjing paddle sound light shadow drunk Qin Huai
reporter Jiang Bo
As night fell, the lights began to come on.
On the evening of June 1st, Du Mingyuan, the "Old Nanjing" who lives in Qinhuai District, Nanjing City, as usual, pulled his wife and grandson to stop in front of a bean flower shop in Laomendong historical and cultural district, ordered a bowl of taro ball bean curd, and sat down On the rattan chair at the entrance of the store, you can feel the brilliance of Jinling Everbright City while eating.
"I lived in the south of the old city for a lifetime, watching the residential area turn into a historical and cultural district, and the old house glowing with new vitality, and I feel happy in my heart." Du Mingyuan said, Lao Mendong has catering, entertainment, cultural and creative, performing arts and other businesses. Organically integrated in a gathering place of traditional dwellings, it has become a new landmark of Nanjing's night economy and has become a must-see for leisure for oneself, family and friends.
Nanjing Laomendong Historical and Cultural District, which has been in operation for nearly 8 years, is now striving to expand the diversified night-time consumer market to attract more young people to come, live, and play.
"We will introduce performance teams such as Happy Twist under the city wall this year to enhance the cultural connotation of the night economy with immersive environmental drama interpretation. At the same time, we will create themed areas such as'Taojia Lane Midnight Market and Romantic Love Lane in Santiaoying Area' , Adding restaurants and bars, Chinese-style small wine lanes and other characteristic businesses to organically connect night culture with night economy.” According to Yao Han, deputy general manager of Nanjing Laomendong Historic District Management Co., Ltd., Laomendong is exploring a different nightlife to create a The "second eight hours" lasted from 6 pm to 2 am the next day, and worked hard to make Nanjing "more and more lively at night."
The high-grade nightlife is not limited to the fragrance of delicious food, the smoke and fireworks, and the cultural atmosphere that leads to a new style of leisure consumption.
Among the bustling tourists, Xue Rui, a tourist from Hefei, visited Nanjing three times at night over half a year.
"My favorite is the two cultural axes of'Confucianism + Imperial Examination' in'Yebo Qinhuai', and you can enjoy a one-stop service of cultural travel and business. You can visit the Longmen Market, visit the Imperial Examination Museum, and experience the national style movie theme hotel. You can also immerse yourself in Watching movies in a style themed theater, playing'script killing' in large-scale live entertainment scenes, classical and fashionable." Xue Rui said, strolling along the Qinhuai scenic zone of the Confucius Temple, "one step by step" and "one step by art", the night consumer goods here Great value for money.
The rich night tour activities with the Qinhuai willows in the water, the sound of the oars, the lights and the shadows, and the Confucius Temple with the Qinhuai scenery have become a "golden sign" of Nanjing's night economy.
"Appreciate the immersive performances of Chinese classical culture in the quaint traditional buildings, ride the flower boat on the Qinhuai River, and take the Chinese culture home as a gift. The night economy here is particularly romantic." The Qinhuai gift essay on the theme of the imperial examination in the Confucius Temple In the creative shop, Karum, a British worker in China, bought more than 10 "Zhuang Yuan Lang", "Golden List Titles" and "Ping Bu Qingyun" cultural and creative products in one go, and repeatedly praised how exquisite it was.
"The Confucius Temple is turning the'historical line, the cultural line, and the story line' into a'tourism line, a product line, and a consumption line'." Liu Jingjing, deputy general manager of Confucius Temple Cultural Tourism Group Co., Ltd., told reporters that Confucius Temple is right. With "regional characteristics + cultural elements" as the direction, the night cultural tourism consumption scene design and theme creation have been launched successively. The night tour of Qinhuai with paddle sound and light shadow, the wonderful night of the imperial examination museum, the horizontal square luminous forest, and the live broadcast of the master Many special activities such as temples.
During the "May Day" this year, the total operating income of the scenic spot increased by 36% year-on-year in 2019, and the number of receptions increased by 10.5% compared with 2019. The economic development of night shopping, night food, overnight stay, night tour, night entertainment, night reading, night health, etc. All have achieved a hundred flowers blossom.
One end is connected to residents' life and consumption extension, and the other end is connected to business recovery and economic development.
In the modern business map, the "night economy" has become one of the important indicators to measure the vitality of the city.
Nanjing's "Jinling at Night", Suzhou's "Gusu at 8:30", Changzhou's "Dragon City at Night Is Young"... At present, optimistic about the night economy and the development of the night economy have become a common consensus across Jiangsu.
"Jiangsu is advancing the construction of provincial night cultural and tourism consumption clusters, encouraging localities to tap special cultural and tourism resources, through integrated night scene design and creation, forming a deep integration of cultural tourism business, rich and diverse business products, complete infrastructure facilities, and cultural resources. A cluster space with good tourism consumption environment, excellent management and operation mechanism, great brand and market influence, and strong driving force for cultural tourism consumption." Cong Yeli, a second-level researcher of the Industrial Development Division of the Jiangsu Provincial Department of Culture and Tourism, said that the promotion of night culture and tourism consumption The construction of agglomeration areas will play a positive role in expanding the space for cultural and tourism consumption and promoting the expansion and quality of cultural and tourism consumption.
Our reporter Jiang Bo