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Updated on Friday, 4June2021-01: 12

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Few anecdotes better summarize the success of a brand than that told by

Enrique Rubio, CEO of the Rubio publishing house,

creator of the mythical calligraphy and calculation notebooks.

"I came across a competitor who sold his booklets saying they were of the Rubio type," laughs who led the family company into the digital age and has managed to shoot sales in the year of the pandemic.

Son of the founder, Ramón Rubio, Enrique has managed to reposition an associated brand dur

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