Paper product sales rise, the industry enters the blue ocean
In recent years, fast-moving consumer goods represented by paper products have been in strong demand, and the proportion of "instant consumption" is second only to food, beverages and fresh food.
Data released by the Economic Daily and JD.com show that the sales of the three major categories of paper products continue to rise, and the overall sales from 2018 to 2020 have increased by 66% year-on-year.
Among them, the sales volume of household paper products is higher than that of wipes and absorbent sanitary products.
Female users are the main buying force.
From the perspective of the sales of paper products in 2020, wet wipes, pumping papers, and masks ranked first in sales of wipes, household paper products, and absorbent sanitary products.
From the perspective of the proportion of shopping users in all age groups, "post-75s" consumers have obvious family-oriented characteristics and prefer to buy kitchen paper towels; "post-85s" consumers prefer to buy baby products; "post-95s" young people prefer to buy clean and dry products towel.
From the overall sales of paper products in various provinces, Guangdong, Beijing, Jiangsu, Shanghai, Sichuan and other places lead the sales charts.
Sales in Tianjin, Shanxi, Hebei, Shandong, Jilin and other places have grown rapidly.
While paper products are recognized by consumers, they have also become a blue ocean in the FMCG industry, which deserves more attention from manufacturers and brands.